TAILIEUCHUNG - INTERACTIVE PROJECT MANAGEMENT: Pixels, People, and Process

In our many years in the interactive industry, we’ve witnessed more than a few projects become train wrecks. It’s happened in large and small advertising agencies, software companies, and digital agencies alike. Most of these wrecks could have been avoided. In nearly every case, the problem was that nothing held the team together, which led to clashes between stakeholders. We’ve seen the client-side project manager who was rela-tively isolated try to manage the marketing and IT departments. Sometimes the IT depart-ment resented the marketing team over initiatives that IT felt they should either own or heavily influence. And other times the marketing. | INTERACTIVE PROJECT MANAGEMENT Pũxzù PeoịaỈ Mưt Pvcc àố Nancy Lyons and Meghan Wilker INTERACTIVE PROJECT MANAGEMENT Pixels People and Process Riders 1 VOICES THAT MATTER For our families Laura and Merrick and Jeremy Trixie and Theo who patiently supported us as we worked long hours to finish the book. We couldn t have done it without you. And to the past and current Clockworkers the smart talented and invaluable guinea pigs that improved and fine-tuned our process. Interactive Project Management Pixels People and Process Nancy Lyons and Meghan Wilker New Riders 1249 Eighth Street Berkeley CA 94710 510 524-2178 510 524-2221 fax Find us on the Web at To report errors please send a note to errata@ New Riders is an imprint of Peachpit a division of Pearson Education. Copyright 2012 by Geek Girls Guide LLC. Project Editor Michael J. Nolan Development Editors Margaret S. Anderson Stellarvisions Project Manager Lyz Nagan Production Editor Cory Borman Copyeditor Gretchen Dykstra Proofreader Jan Seymour Cover Designer Aren Straiger Interior Designer Charlene Charles-Will Compositor Danielle Foster Indexer Joy Dean Lee Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means electronic mechanical photocopying recording or otherwise without the prior written permission of the publisher. For information on getting permission for reprints and excerpts contact permissions@. Notice of Liability The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of the book neither the authors nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it. Trademarks Many of the designations used by manufacturers and .

• Quản trị kinh doanh
• Interactive Industry
• Manifestos
• Interactive Project
• unique industry
• project management
• critical tasks
• Interactive control capability
• effective organizational learning and firm performance
• Empirical study of milling and metal industry in Tegal
• Empirical study of milling
• Metal industry in Tegal
• Behavioral Tests
• Information Processing
• Cognitive Deficits
• Rodent Animal Models
• Neuropsychiatric Disorders
• diagnostic criteria
• Industry of technological simulators
• Existing technical solutions
• Simulators using aspects
• Good full scale simulator
• Command and control