TAILIEUCHUNG - Audience Diversion Due To Cable Television

A statistical analysis of new data suggests that television broadcasting will continue to prosper, despite increasing competition from cable TV carrying distant signals. Data on cable and noncable audience in 121 countries with well-defined signal choice support generalized least squares estimates of two models: total audience and audience shares. The models are used to simulate the effect of cabl | N-l334 1-FCC November 1979 AUDIENCE DIVERSION DUE TO CABLE TELEVISION DATA FOR RESPONSE TO INDUSTRY COMMENTS Rolla Edward Park A Rand Note prepared for the FEDERAL COMMUNICATIONS COMMISSION Rand SANTA MONICA CA. 90406 The work upon which this publication is based was performed pursuant to Contract No. FCC-0298 with the Federal Communications Commission. The Rand Publications Series The Report is the principal publication documenting and transmitting Rand s major research findings and final research results. The Rand Note reports other outputs of sponsored research for general distribution. Publications of The Rand Corporation do not necessarily reflect the opinions or policies of the sponsors of Rand research. Published by The Rand Corporation N-l334 1-FCC November 1979 AUDIENCE DIVERSION DUE TO CABLE TELEVISION DATA FOR RESPONSE TO INDUSTRY COMMENTS Rolla Edward Park A Rand Note prepared for the FEDERAL COMMUNICATIONS COMMISSION SANTA MONICA CA. .

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