TAILIEUCHUNG - BRANDS THAT ROCK

What can business leaders learn from rock and roll? It’s a question that appears simple, yet it proved to be extraordinarily complex. The answer started as one that was entertaining (to us, and we hope to you), yet it yielded highly educational principles. The topic was conceptually intriguing, yet verbally challenging. These polarities of a seemingly contradictory paradigm excited us as we began talking to friends, professors, and business leaders ranging from frontline salespeople to CEOs about the Brands That Rock concept. Most nodded with gestures of increasing understanding as they began to grasp the power of the paradigm, with many adding the question, “But where did you get the. | What Business Leaders Can Learn from the World of Rock and Roll tND lift I RICK. fr- R TINA STEPHAN More Praise for Brands That Rock From the first time I saw the phrase band loyalty I knew this wasn t a typical dry marketing tome. Leave it to Roger and Tina to find pure marketing wisdom in a perfectly logical yet entirely overlooked and unappreciated place-rock music But it works. Open your mind and open Brands That Rock to kick-start your marketing creative juices. Phil Urban CEO Grange Insurance Brands That Rock strikes a pleasing chord whether you re a Fortune 500 CEO a first-year MBA student or simply a musician at heart. The authors remind us that our love affair with music can translate into lucrative rewards if strategically linked to a progressive marketing approach. Lloyd Trotter President and CEO General Electric Industrial Company Blackwell scores A fascinating read that connects you emotionally to the hidden brand strategies in rock s legendary bands. A fresh approach to creating profitable and successful brands in a dynamic marketplace Brands That Rock provides a rockin road map to successful brand creation and dominance. J. E. Issler President and COO . Brown Shoe Company Inc. a subsidiary of Berkshire Hathaway Inc. Not only do Roger and Tina analyze branding and marketing strategies from the world of rock and roll they show you how some of the world s great companies have implemented similar strategies to capture market share and customer loyalty. Walden O Dell CEO .

• Quản trị kinh doanh
• Rolling Stones
• Stephen Davies
• branding process
• fan inheritance
• Brand evolution
• Brand authenticity