TAILIEUCHUNG - More Than a Message: Framing Public Health Advocacy to Change Corporate Practices

In India, world’s first dedicated educational satellite EDUSAT is providing number of services. The objectives of EDUSAT is to meet the challenge of number and quality through providing effective teacher training, supplementing the curriculum based teaching, providing access to quality resource persons (higher & professional education), strengthening the distance education efforts initiated by various agencies, taking education to every nook and corner of the country, and providing access to new technologies (Bhatia, 2008). Beside supporting formal education its other objectives are to impart education in the regional languages, supplement curriculum based teaching, greater community participation, increased access to education. | More Than a Message Framing Public Health Advocacy to Change Corporate Practices Lori Dorfman DrPH Lawrence Wallack DrPH Katie Woodruff MPH Framing battles in public health illustrate the tension in our society between individual freedom and collective responsibility. This article describes how two frames market justice and social justice first articulated in a public health context by Dan Beauchamp influence public dialogue on the health consequences of corporate practices. The authors argue that public health advocates must articulate the social justice values motivating the changes they seek in specific policy battles that will be debated in the context of news coverage. The authors conclude with lessons for health education practitioners who need to frame public health issues in contentious and controversial policy contexts. Specific lessons include the importance of understanding the existing values and beliefs motivating the public health change being sought the benefits of articulating core messages that correspond to shared values and the necessity of developing media skills to compete effectively with adversaries in public debate. Keywords media advocacy framing social justice strategic communications If they can get you asking the wrong questions they don t have to worry about the answers. Thomas Pynchon 2000 Public health educators are often confronted by challenging arguments from companies that produce harmful products. Tobacco companies say they sell a legal product. Alcohol companies insist that most people drink responsibly and that the companies should not be blamed if some people abuse their products. Junk food purveyors say that it is the parents responsibility to control what children eat. Car companies say that the key to greater safety on the road is changes in drivers behavior. Lori Dorfman Berkeley Media Studies Group Public Health Institute. Lawrence Wallack College of Urban and Public Affairs Portland State University. Katie Woodruff .

• Y học thường thức
• Altered Connective
• Pelvic Floor Symptoms
• Epidemiology
• New Models
• 3D Culture Systems
• Role of Bioreactors
• Urinary Incontinence
• Pregnancy and Postpartum
• Stian Langeland