TAILIEUCHUNG - Curriculum Vitae: Nilesh Saraf Associate Professor Faculty of Business Administration Simon Fraser University, Burnaby, BC

Many studies have shown that a good way to improve customer retention is to sell more products to the same custo- mers, . extend the portfolio of products or services bought from a given supplier. Of course, given a specific custo- mer profile, companies would like to know what is the next most-likely product or service a customer is going to buy. In analytical CRM, we build cross-sell/up-sell models, also known as NPTB (next product to buy) models. These enable marketing analysts to target customers with the most appropriate product. Customer intelligence goes beyond mere ‘business intelligence’, which is interpreted by software vendors. | Curriculum Vitae Nilesh Saraf Associate Professor Faculty of Business Administration Simon Fraser University Burnaby BC CONTACT DETAILS Work Address Room 3317 West Mall Centre Phone 778 782 6725 8888 University Drive Burnaby BC Fax 778 782 4920 Canada V5A 1S6 Email nsaraf@ EDUCATION 2003 . in Business Administration MIS Marshall School of Business University of Southern California Los Angeles USA 1996 Masters in Business Administration Finance and MIS Indian Institute of Management Lucknow India 1993 Bachelors in Electronics Engineering Minor Communications Maharaja Sayajirao University Baroda India EMPLOYMENT HISTORY AT ACADEMIC INSTITUTIONS 2011 - Associate Professor with tenure Beedie School of Business Simon Fraser University Burnaby BC Canada 2004 - 2011 Assistant Professor Beedie School of Business Simon Fraser University Burnaby BC Canada 2003 - 2004 Instructor Assistant Professor Florida Atlantic University Boca Raton Florida USA 1998 - 2002 Research and teaching assistant University of Southern California Los Angeles USA RESEARCH GRANTS AWARDS AND RECOGNITION_ SSHRC Standard Research Grant 2010 - 2013 . Principal Investigator. 59 000 FirmPerformance Impacts of IT Implementations and IT Capabilities . SSHRC Standard Research Grant 2007 - 2010 . Principal Investigator. 59 000 Network Formation and Project Success of Open Source Software Projects Collaborators Deepa Chandrasekaran Lehigh and Peter Monge Southern California Small SSHRC Grant 2009 PI Karen Ruckman Co-Applicant Nilesh Saraf . 9 000 Imitation of service capabilities an investigation of Indian information technology outsourcing vendors . SSHRC 4A 2006 . Principal Investigator. 10 000. Network formation and project success of open source software projects . Collaborators Deepa Chandrasekaran Lehigh and Peter Monge Southern California Small SSHRC Grant 2005 . PI Blaize Reich Co-Applicant Nilesh Saraf . 7000 The Business Value of Enterprise .

• Quản trị kinh doanh
• Increased role of civil society
• Environment for development
• Poverty and inequity
• Harnessing opportunities
• Integrated approach
• Cooperation at multiple levels