TAILIEUCHUNG - Mobile Advertising Overview 2009

Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. This document is an overview on the mobile media channels available to advertisers today, including the benefits offered by each, and considerations to use in selecting and optimizing mobile advertising campaigns This document is adjunct to the MMA Mobile Advertising Guidelines, which provide technical specifications, global formats, guidelines and best practices for each mobile channel. The Mobile Advertising Guidelines can be located on the MMA Website at . Today, mobile phones can be utilized for much more than just making and receiving calls. Besides voice. | EDUCATION mobile marketing association Mobile Advertising Overview JANUARY 2009 I irrìmđ . . mobile marketing Mobile Advertising Overview association Mobile Marketing Association I Version Mobile Mobile Web Advertising How do I buy advertising on the Mobile Web .06 What results can I expect .06 Scope of Advertising Mobile Mobile Messaging Mobile Messaging as an Advertising Complete Messaging Success How to Buy Advertising in Mobile Mobile Messaging Response Mobile Mobile Applications Mobile Applications Mobile Applications as an Advertising Mobile Application Advertising Addresses User s Mobile Application Advertising Mobile Application Ad Serving Mobile Application Advertising Response How to Buy Advertising in Mobile Success Drivers. 20 Outlook and Next Mobile Video and Mobile Video and TV Mobile Video and TV as an Advertising Medium. 21 How to Buy Advertising in Mobile Video and Success Drivers. 22 Interactive Mobile Ad Video Response Mechanisms and Who We Contact Glossary of The materials found in this document are owned held or licensed by the Mobile Marketing Association and are available for personal non-commercial and educational use provided that ownership of the materials is properly cited. Any commercial use of the materials without the written permission of the Mobile Marketing Association is strictly prohibited. 2009 Mobile Marketing Association USA New York New York I irrìmđ . . mobile marketing Mobile Advertising Overview association .

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