TAILIEUCHUNG - VERMONT FARMSTEAD CHEESE MARKETING STUDY

Tham khảo tài liệu 'vermont farmstead cheese marketing study', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Vermont Farmstead Cheese Marketing Study January - March 2006 Report prepared by Jane Sakovitz-Dale j sdale@ The Vermont Farmstead Cheese Marketing Study was made possible by an Argosy Foundation grant to the Vermont Housing and Conservation Board in conjunction with the Vermont Farm Viability Enhancement Program. The purpose of the grant is to encourage innovation and diversity in Vermont agriculture by developing new markets for high quality nutritious locally produced products. Introduction In 2005 twenty-seven 27 cheesemakers in Vermont were making farmstead cheese from the milk of animals pastured and raised on their own farms. Collectively these cheesemakers made well over 650 000 pounds of small batch hand-made artisanal cheeses. Retailing in outlets across the state and across the country for an average a pound and some commanding as high a price as 25 pound conservatively puts Vermont Farmstead Cheese at a 9-10 million dollar industry. These farmstead operations employ close to 50 people provide a viable value-added product to dairy farms that struggle financially and contribute to the working landscape of Vermont in ways that are practical sustainable and marketable. Farmstead and other small scale cheese production also signals Vermont s active participation in the slow food movement that is sweeping across the globe. Foods made slowly by hand and in small batches have captured the attention and the pocket book of consumers world-wide. These products are in demand. Vermont today supports more farmstead cheesemakers per capita than any other . state and is cited by many as the emerging epicenter of smaller American artisanal cheese producers 1. With growth projected at 33 for those members of the farmstead cheese community who plan to grow the economic impact to Vermont in 2006 will be at least million. Americans are consuming more specialty cheeses than ever before - 5 times faster than total cheese consumption in the past 10 .

• Marketing - Bán hàng
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