TAILIEUCHUNG - APPENDIX I: BUSINESSFEASIBILITY STUDY OUTLINE

One implication of this ranking is that merely reporting the performance of a firm and its competitors, which is the strength of many existing software packages, is not enough. A second implication is that too many firms still view business intelligence (like DSS and EIS before it) as an inward looking function. Business intelligence is a natural outgrowth of a series of previous systems designed to support decision making. The emergence of the data warehouse as a repository, the advances in data cleansing that lead to a single truth, the greater capabilities of hardware and software, and. | I APPENDIX I BUSINESS FEASIBILITY STUDY OUTLINE WHAT IS A FEASIBILITY STUDY A Business Feasibility Study can be defined as a controlled process for identifying problems and opportunities determining objectives describing situations defining successful outcomes and assessing the range of costs and benefits associated with several alternatives for solving a problem. The Business Feasibility Study is used to support the decision-making process based on a cost benefit analysis of the actual business or project viability. The feasibility study is conducted during the deliberation phase of the business development cycle prior to commencement of a formal Business Plan. It is an analytical tool that includes recommendations and limitations which are utilised to assist the decision-makers when determining if the Business Concept is viable Drucker 1 985 Hoagland Williamson 2000 Thompson 2003c Thompson 2003a . ENTREPRENEURSHIP AND BUSINESS INNOVATION THE ART OF SUCCESSFUL BUSINESS START-UPS AND BUSINESS PLANNING THE IMPORTANCE OF A BUSINESS FEASIBILITY STUDY It is estimated that only one in fifty business ideas are actually commercially viable. Therefore a Business Feasibility Study is an effective way to safeguard against wastage of further investment or resources Gofton 1 997 Bickerdyke et al. 2000 . If a project is seen to be feasible from the results of the study the next logical step is to proceed with the full Business Plan. The research and information uncovered in the feasibility study will support the business planning stage and reduce the research time. Hence the cost of the Business Plan will also be reduced. A thorough viability analysis provides an abundance of information that is also necessary for the Business Plan. For example a good market analysis is necessary in order to determine the business concept s feasibility. This information provides the basis for the market section of the Business Plan Bangs 2000 Hoagland Williamson 2000 Truitt 2002 Thompson 2003b

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