TAILIEUCHUNG - Creating Images and the Psychology of Marketing Communication

Image marketing is one of the fastest growing areas in marketing communications. In the fall of 2003, Time Magazine published a special supplement entitled “The Business of Image Marketing.” The publication is timely and clearly illustrates the public’s growing interest in the making and application of image. Although the emphasis of the supplement was on style, fashion, and design, the concept of image marketing also encompasses brands, individuals, and countries. Image creation provides a unique vehicle for communicating with consumers, one that does not necessarily follow traditional marketing rules | Creating Images ANDTHE Psychology of Marketing Communication Edited by Lynn R. Kahle Chung-Hyun Kim o J Creating Images and the Psychology of Marketing Communication Advertising and Consumer Psychology A Series sponsored by the Society for Consumer Psychology Aaker Biel Brand Equity Advertising Advertising s Role in Building Strong Brands 1993 Clark Brock Stewart Attention Attitude and Affect in Response Advertising 1994 Englis Global and Multi-National Advertising 1994 Goldberg Fishbein Middlestadt Social Marketing Theoretical and Practical Perspectives 1997 Haugtvedt Machleit Yalch Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World 2005 Kahle Chiagouris Values Lifestyles and Psychographics 1997 Kahle Kim Creating Images and the Psychology of Marketing Communication Kahle Riley Sports Marketing and the Psychology of Marketing Communications 2003 Kardes Herr Nantel Applying Social Cognition to Consumer-Focused Strategy 2005 Mitchell Advertising Exposure Memory and Choice 1993 Schumann Thorson Advertising and the World Wide Web 1999 Scott Batra Persuasive Imagery A Consumer Response Perspective 2003 Shrum The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion 2004 Thorson Moore Integrated Communication Synergy of Persuasive Voices 1996 Wells Measuring Advertising Effectiveness 1997 Williams Lee Haugtvedt Diversity in Advertising Broadening the Scope of Research Directions 2004

• Quản trị kinh doanh
• Product Categories
• Social Construction
• Managing Celebrities
• Expected Effects
• Conceptualizing Sponsorship
• Brand Personality
• Contemporary marketing
• Relationship marketing
• Customer relationship management
• Integrated marketing communications
• Public relations
• Bài viết nghiên cứu khoa học
• Graded extension
• Monoidal category
• Factor set
• Crossed product
• Group cohomology
• Off suits of Marketing
• Strategies of marketing
• Marketing and Advertising
• Product and Service
• Types of product categories
• Impulse purchase behavior
• Private label products
• Specified modern retail outlets
• Private label brands
• Categories of product
• Linking brand engagement to customer
• Brand equity of brand experience
• Role of brand experience
• and brand affect
• A case of automobile market of Pakistan
• Automobile brands in Pakistan
• Customer based brand equity
• Place brand
• Destination brand
• Destination brand personality
• Dimensions of destination brand personality
• Marketing in the Connected Age
• Urban brand image
• Destination brand personality
• Urban heritage tourism
• Tourism development in Danang
• Summary of Doctoral thesis
• Studying the impact
• Destination personality on brand trust
• Revisit intention of foreign tourists
• Brand trust
• Moderating role of personal culture
• Relationship between retail brand personality
• Shoppers’ loyalty
• Evidence of supermarkets in Vietnam
• Retail brand
• Specialized store
• Impact of store personality
• Store loyalty
• Economy reliability
• nhân cách thương hiệu
• giá trị thương hiệu
• xây dựng thương hiệu
• quản trị thương hiệu
• phát triển thương hiệu
• chiến lược thương hiệu
• cá tính thương hiệu
• thương hiệu là gì
• công dụng của thương hiệu
• phân phối sản phẩm
• mẹo tiếp thị
• quảng cáo thương hiệu
• kinh nghiệm kinh doanh
• bí kíp kinh doanh
• kỹ năng kinh doanh