TAILIEUCHUNG - Project Cycle Management Technical Guide

The most unfair criticism of business folks is that they are just “marketers,” somewhat of a negative label in the tech sector. I think marketing gets a bad rap. In MBA terms, there are four Ps that define marketing: product, price, placement, and promotion. Defining the product and price is a creative process. The goal is to develop a product idea—sold for a profit—that matches the needs of the targeted customer. Research, analysis, and creative work are necessary in order to succeed. Placement, the third P, regards how customers will obtain the product (through a web site? the supermarket? the trunk of Fred’s car?) | Project Cycle Management Technical Guide Socio-Economic and Gender Analysis Programme Food and Agriculture Organization of the United Nations The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organisation of the United Nations concerning the legal status of any country territory city or area or of its authorities or concerning the delimitation of its frontiers or boundaries. All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying or otherwise without prior permission of the copyright owner. Applications for such permission with a statement of the Director Gender and Population Division Food and Agriculture Organization of the United Nations Viale delle Terme di Caracalla 00100 Rome Italy. FAO 2001 Prepared by Clare Bishop in collaboration with the Socio-economic and Gender Analysis SEAGA Programme 2 Executive Summary The overall objective of the SEAGA programme is to strengthen socioeconomic and gender analysis capabilities at regional national and local levels. Three manuals that present tools and methodologies for conducting analysis at the macro intermediate and field levels underpin the programme. In addition there are several specialist technical guides that demonstrate the application of SEAGA principles to specific aspects of natural resource management this manual forms part of the technical guide series. The purpose of this manual is to create a new synergy by bringing together project management practices and socio-economic and gender issues within the conceptual framework of SEAGA. This is achieved by drawing on other theoretical perspectives and methods including project cycle management the logical framework rapid appraisal techniques participatory approaches and gender analysis and stakeholder identification. The .

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