TAILIEUCHUNG - New Headway Advanced Oxford University Press_7

Tham khảo tài liệu 'new headway advanced oxford university press_7', ngoại ngữ, ngữ pháp tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | the modern arena. There is the excitement of not knowing who is going to win. No rock concert no movie no play can offer that kind of spontaneous uncertainty. This gut-wrenching experience can be shared with a crowd of fifty round a widescreen TV in a pub or a thronging mass of 100 000 live in a stadium. The role of television Television has been absolutely crucial to the growing obsession with sport. It gives increased numbers of people access to sporting events around the globe. With this certain sports have accumulated untold riches via advertising sponsorship and fees. Television changes sport completely nearly always for the worse. We are saturated with football nearly every night of the week with the same top clubs playing each other again and again. TV companies dictate tennis players schedules. The most important matches must take place at a time when most people are at home even if this is late at night. Only in this way are the highest advertising fees commanded. Sport as big business The growing importance of sport is reflected in the money that surrounds it. Sky TV s sports channels are worth over 8bn. Manchester United football club is a public limited company worth around lbn. It has even formed a superclub with baseball s New York Yankees so that they can package themselves collectively. t The rise of sport has been accompanied by the growing prominence of sports j stars. They have become public figures I hence in great demand for TV fl commercials. For advertisers they convey glamour success credibility and authenticity. The rise of the sports star is mirrored by the rise of sports companies such as Nike and Adidas. Along with pop music the Internet and multinational companies sport is one of the key agents of globalization. Sport the global unifier Sport probably does more to unify nations than any politician has ever been capable of. So said Nelson Mandela. The only truly global occasions are the Olympics and the World Cup watched by thousands of

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