TAILIEUCHUNG - AIDS, Rhetoric, and Medical Knowledge

Brightly colored condoms, arranged in the shape of bicycles, eyeglasses, or flowers: part of an extensive campaign against the AIDS risk, these have been a common sight on billboards in Germany for several years now. An advertising spot presented on the Arte television channel (which defines itself as the cultural television channel of Europe) calls on viewers to “fight together.” The spots on German television (distributed by both private and public channels) are about “not giving AIDS a chance.” At the beginning of December, the major television and radio stations, advertising companies, and the press reminded the public not only about Christmas and family values, but also about risks, being. | AIDS Rhetoric and Medical Knowledge AIDS Rhetoric and Medical Knowledge This book examines the formation of scientific knowledge about the AIDS epidemic in the 1980s and shows the broader cultural assumptions on which this knowledge is grounded. Alex Pre a a Ighlighpts the metaphors narratives and classifications that framed scientific hypotheses about the nature of the infectious agent and its means of transmission and compares these arguments with those used in the scientific literature about SARS. Through detailed rhetorical analysis of biomedical publications the author shows how scientific knowledge about epidemics is shaped by cultural narratives and categories of social thought. Preda situates his analysis in the broader frame of the world risk society where scientific knowledge is called upon to support and shape public policies regarding prevention and health maintenance among others. But can these policies avoid the influence of cultural narratives and social classifications This book shows how culture affects prevention and health policies as well as the ways in which scientific research is organized and funded. Alex hec-ila I lohls a docoorc n- in sociolgyy from the University of Bielefeld and received the 1998 dissertation prize of the Academic Society of Westfalia-Lippe. He has taught at the universities of Bielefeld and Konstanz Germany. He is coeditor of The Sociology of Financial .

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