TAILIEUCHUNG - Social network marketing, engagement marketing and brands.

Integrate: Don’t treat your social media activity as something separate from your other marketing initiatives. Feature links to your social media profiles in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly HTML email newsletter. In addition, make sure that links to your educational content are featured prominently in your social media profiles and that Facebook fan page visitors and blog subscribers are offered the opportunity to subscribe to your newsletter and attend your online and offline events. Make your social media profiles a part of your address copy. | w -_ _ a a s ft ft a ra 15 fl a B w B s r .- sii sf Ir M íỹ Fl HIÌ t Í L 1 5 là F A e - B -- 7J kfri Ffti r . 3 m MSI .a k 1 as 19 1 Í . s 1531 n m Iz-J Social network marketing engagement marketing and brands. www. so pan RS5JI Bm L J rsri s . R3H Ei. vn B a awn f Bỉ B M 9 ÍSI IFi 1 @ 111 Fl Ỉ ilH -1 si Ĩ Pi 0. w B il Image copyright Luc Legay Bit Tom Chapman 2008 Social network marketing engagement marketing and brands Table of contents Chapter 1 Executive Key Chapter 2 Quantitative online Brands Small of social network users have become friend or fan of a brand. 8 Facebook users more likely to promote brands to Social network users unlikely to friend or fan a brand via Facebook users more likely to share widgets and Social network users would ignore brand promotions from Social network users unlikely to remain loyal to brand if continually contacted with promotions and Social network users unlikely to purchase products via profile page 14 Social network users object to their online purchases made Social network users display loyalty to brands that Brands and social media Small of social network users aware of brand Small of social network users have become fan friend via advert 18 Small of social network users would become fan friend via Social network users aware of advertisers use of social network sites. 20 Tom Chapman 2008 - 2 - Social network marketing engagement marketing and brands Social network users do not regard social ads as Social network users will not alter profile to disrupt social Chapter 3 Qualitative interviews with brand Social network marketing Facebook and .

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