TAILIEUCHUNG - The CAN-SPAM Act

Tham khảo sách 'the can-spam act', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | The CAN-SPAM Act Requirements for Commercial Emailers The CAN-SPAM Act of 2003 Controlling the Assault of Non- Solicited Pornography and Marketing Act establishes requirements for those who send commercial email spells out penalties for spammers and companies whose products are advertised in spam if they violate the law and gives consumers the right to ask emailers to stop spamming them. The law which became effective January 1 2004 covers email whose primary purpose is advertising or promoting a commercial product or service including content on a Web site. A transactional or relationship message email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship may not contain false or misleading routing information but otherwise is exempt from most provisions of the CAN-SPAM Act. This ebook courtesy of Jogena s eZine and eBook Directories Download More Free eBooks At Jogena s Get this ebook branded with your logo and website URL. Details Here The Federal Trade Commission FTC the nation s consumer protection agency is authorized to enforce the CAN-SPAM Act. CANSPAM also gives the Department of Justice DOJ the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction and companies that provide Internet access may sue violators as well. What the Law Requires Here s a rundown of the law s main provisions It bans false or misleading header information. Your email s From To and routing information - including the originating domain name and email address - must be accurate and identify the person who initiated the email. It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message. It requires that your email give recipients an opt-out method. You must provide a return email address or another Internetbased response mechanism that allows a recipient to ask you not to

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