TAILIEUCHUNG - Branding Yourself OnlineHow to Use the Internet to Become a Celebrity or Expert

In this Age of the Individual, personal branding is vital to your success. This new book explains how you can use the Internet to quickly and inexpensively become an expert or celebrity in your field of choice. Big companies understand the importance of brands—if the product is recognizable, customers are more likely to embrace the idea behind the product and buy it. The same holds true for individuals. People will not only listen more intently to a familiar voice | Branding Yourself Online How to Use the Internet to Become a Celebrity or Expert in Your Field by Bob Baker Copyright 2001 by Bob Baker This is a free shareware file that features chapter 2 from the book Poor Richard s Branding Yourself Online from Top Floor Publishing . Please pass along this .pdf file to your friends and associates who could benefit from getting more recognition online. For more details on the full-length book visit Bob Baker s Web site http In this Age of the Individual personal branding is vital to your success. This new book explains how you can use the Internet to quickly and inexpensively become an expert or celebrity in your field of choice. Big companies understand the importance of brands if the product is recognizable customers are more likely to embrace the idea behind the product and buy it. The same holds true for individuals. People will not only listen more intently to a familiar voice they ll become raving fans for life. Poor Richard s Branding Yourself Online offers tons of ways you can use the Internet to become a recognized authority in your area of expertise. Find out the best ways to maintain a personal Web site distribute free articles get listed in directories and databases publish an e-mail newsletter and carve an indelible identity on the Net. Whether you have a product or service to sell a talent to promote or just want to increase your online network of contacts personal branding will bring you more recognition and respect . and more profits. 24 Poor Richard s Brandng Yourself Online Table of Contents Part I - Understanding Online Branding Ch 1 - The Brand Called You Ch 2 - Crafting Your Best Brand Identity Part II - Gathering Your Branding Tools Ch 3 - Developing Your Online Branding Arsenal Ch 4 - Maximizing E-mail for Brand Delivery Ch 5 - Creating Your Personal Brand Web Site Ch 6 - Designing Your Web Site for Brand Impact Ch 7 - Publishing an E-mail Newsletter Part III -

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