TAILIEUCHUNG - Notes on Influencer by Kerry Patterson_6

Tham khảo tài liệu 'notes on influencer by kerry patterson_6', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Make the Undesirable Desirable 95 Engage in Moral Thinking Most of us aren t Perelman or anything like him. In addition to the fact that we re not math savants we also don t pursue a passion the way he does. Many of us spend much of our days going through the motions without associating what we re doing with a sense of greater purpose. Consequently these intrinsic sources of motivation are almost never brought into play. Why is this Often humans react to their immediate environments as if they were on autopilot. They don t pause to consider how their immediate choices reflect their ideals values or moral codes. The connections between their actions and personal standards are rarely top of mind. Michael Davis calls this failure to connect values to action microscopic vision. Ellen Langer calls it mindlessness. Patricia Werhane prefers to refer to it as a lack of moral imagination. No matter their terms each of the scholars was referring to the human tendency to burrow into mundane details while failing to consider how they connect to our values morals and personal standards. This means that when we make horrific and costly mistakes more often than not we re not purposely choosing to do bad things. It s almost as if we re not choosing at all. It s the lack of thought not the presence of thought that enables our bad behavior. As disconnected and unreflective as we may be during our daily activities it only gets worse when we feel threatened or challenged. Under stress when our emotions kick in our time horizons become even shorter and we give less weight to our abstract values. For instance Robert Lund vice president of engineering at Morton Thiokol sat in a meeting in January of 1986 where a group of very smart people deliberated about whether or not to allow the space shuttle Challenger to launch. Lund is a good guy. He s a family man. He s a good neighbor. He s an upstanding citizen. He rose to his rank as a senior engineer at Thiokol because of his professionalism

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