TAILIEUCHUNG - logos: Making a strong mark- P7

logos: Making a strong mark- P7:when it comes to creating strong logos, design and implementation are the last steps along a long design of a visual inentity essential to the maket-ing of any brand because logos are maketing tools | 69 Self-Promotion lasalle COMMUNICATIONS . -losallo COMMUNICATIONS Marketing and public relations are tire building blocks that lead to successful communication between a business and its client rosier. These same activities lead to solid and steady business growlli. as portrayed in LaSailo Communications identity. LaSalle Communications Manchester Missouri USA CFX Creative Vancouver British Columbia Canada The Challenge Based in Manchester. Missouri LaSalle Communications offers mid-size businesses and consultancies a variety of marketing services including media planning. eBusiness consulling. corporate communications. eMarketing and market research. LaSalle s public relations practice covers the range from business-to-business communications and employee and media relations to product and program publicity. To portray the abstract concepts thal are the core of LaSalle s business its founder. Kim LaSalle tasked CFX Creative Io develop an identity with visual legs. The Process Marketing and public relations are the building blocks that not only lead to successful communication between a business and its client roster but also are stepping stones to solid and steady business growth. CFX Creative visualized this strong message using three small squares to form the letter L. The icon is supported by a bold and direct type treatment of the company name. The Result LaSalle Communications enlire identity package bears this dynamic identity from its website and HTML newsletter to business cards letterhead envelopes and other business forms. A ghosted Ihree-dimensional version of the icon was employed on printed identity materials to further convey LaSalle s three-dimensional approach to communications. lasolle COMMUNICATIONS Aradtr L fi rxhif Kow W W rt Cut Suidt OVERVIEW LaSalle Communications is a foil service marketing agency for progressive companies Hke yours We deliver nnovatlve thinking and results-drlven strategies for out-smarting out-selling and out styling .

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