TAILIEUCHUNG - Graphic Design for the 21st Century- P8

Graphic Design for the 21st Century- P8: Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike's latest ads, this book presents a sweeping look at today's most progressive graphic currents - from signage at packaging to branding and web design. | 207 David f 208 David FöWvari There is still a fear of the unknown and a lack of trust that exists in current art direction which in turn leads to designers and illustrators all too often producing comfortable and unchallenging work in order to survive. This leads to the mass media being flooded with an endless amount of visual information that essentially all looks the same and as a result it fails to excite or convey anything new Graphic designers and illustrators aren t machines that can chum out the same product endlessly and the most successful projects are always those that allow for creative freedom and experimentation. David Foldvan Big Photogract MetfopcÄtö i VVwf Wappmg wat London ElW3SS UK 1 44 20 7488 0794 F .44 20 7702 9366 E bpib actut com .WAS t gû CM com Biography 1973 Bom m Budapest 1992-1996 BAiHonsl Graphk Design and I lustration. Brighton UriAWSrty Sussex 1999-2001 MA Communications. Royal Coßege of Art. London Unter Artdirectors herrscht immer noch Angst vor allem Unbekannten und mangelndes Vertrauen was Grafiker und Illustratoren allzu oft dazu veranlasst gefällige und unprovokante Entwürfe zu produzieren um zu überleben. Das führt dazu dass die Massenmedien mit einer ausu-femden Flut visueller Informationen überladen werden die im Wesentlichen alle gleich aussehen und weder aufregend sind noch etwas Neues bnngen Grafiker und Illustratoren sind keine Maschinen die kontinuierlich das immer gleiche Produkt ausstoßen können und am erfolgreichsten sind schließlich immer die Projekte die schöpferische Freiheit und Expenmente zuqelassen haben. Professional experience Recent exhibitions 1999. Reelancer. 2001 TJKNY Trump represented by B-o Tovier. New York Photographc. London La peur de l inconnu et la méfiance perdurent parmi les directeurs artistiques d aujourd hui. Du coup les graphistes et les illustrateurs produisent trop souvent des travaux pépéres et sans grand intérêt pour survivre. Les médias se retrouvent ainsi inondés d un flot .

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