TAILIEUCHUNG - Speaking as a Marketing Tool

The third huge change is what really moves an audience to act. It used to be that you could give someone an article, and say, “If you want this article, give me your business card. If you want to sign up for a newsletter, give me your business card, or go sign up on the Internet,” because people are being so inundated with information, online newsletters and these kinds of things. They are very reluctant to give up their personal information. | Speaking as a Marketing Tool 1 Robert Middleton Interviews Vickie Sullivan Robert: Hello everyone this is Robert Middleton at Action Plan Marketing. Today we are going to talk about speaking as a marketing tool. I met Vickie Sullivan on the Internet several years ago, bought some of her tapes and was very impressed by her expertise. Vickie is nationally recognized as the top market strategist for experts on the professional speaking circuit. With her background in positioning, political issues, fundraising and creating a corporate speakers bureau for a non-profit health care association, Vickie found her niche packaging the brilliance of experts to make a bigger impact. Let me give you the context of what I will be interviewing Vickie about today. By the way, Vickie, welcome. I’m really glad you’re on the call with me. Vickie: Thanks so much. I am really thrilled to be here, Robert. Robert: We are going to have some fun today. This is one of my favorite topics. We have both worked with experts, independent professionals, or what I call InfoGurus. One of the best ways for InfoGurus to market their services is through speaking. We will be discussing the best strategies on how to attract new clients using speaking as a marketing tool. Vickie, where exactly do we start with all of this? Vickie: I think the best place to start is a little bit of market intelligence. The whole game of speaking as a marketing tool has undergone some major changes. I think people need to go in knowing what those changes are so they can make their decisions and choices accordingly. Robert: Sounds good. Copyright © 2004 Robert Middleton, Action Plan Marketing - Speaking as a Marketing Tool 2 Robert Middleton Interviews Vickie Sullivan Vickie: The first big change is the change in the audience. The audiences are becoming very, very sophisticated. What I mean by sophisticated is that they have had access to many speakers before you. They now have an attitude or perception .

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