TAILIEUCHUNG - Taking Your Talent to the Web- P9

Taking Your Talent to the Web- P9:It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not find enough good web designers to get their work done. | Taking Your Talent to the Web 101 Highlights and Breadcrumbs Drivers use road signs to track their location in space. Web users rely on navigation. Well-designed sites cue the visitor to her location within the site s hierarchy. For instance if the visitor is within the Breeds section of the cat site the Breeds item in the menu bar may be highlighted by a subtle change of color. This you are here indicator helps keep the visitor grounded thus promoting lengthier visits see Figure . Figure Subtle highlighting on the menu bar reminds you that you re on the Home Store page. Click to a different page and a different menu item will be highlighted. Note too how much air the design team has managed to work into the page in spite of the vast number of links and menu items the page must carry . Compare with Figure and contrast with Figure . It s all about comfort. Better hotels offer fluffier pillows better sites provide constant spatial and hierarchical reassurance. Breadcrumbs called this because they resemble the trails left by Hansel and Gretel not only serve as hierarchical location finders but they also allow visitors to jump to any section further up in the hierarchy see Figure . 102 WHY Where Am I Navigation Interface Consistent Placement Figure Breadcrumbs remind you that you re on the Miles Davis page of the Artists section. Essential to complex directories breadcrumbs can enhance branding entertainment and content sites by providing alternative navigation for those using less-capable browsers. They reassure beginners while enabling sophisticated users to skip tedious hierarchical layers and move quickly to the exact content they seek . Consistent Placement The location of the navigation in the digital nation permits much permutation without causing perturbation. Navigation can exist in a horizontal strip at the top or bottom of the site. It can live in a navigation bar on the left or right side .

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