TAILIEUCHUNG - BUSINESS OPPORTUNITIES IN A PLACE
As one goes to a new place for its good reputation, for a visit, an adventure, or business opportunities, the first impact is the information exchange. Whether the information is accurate and beneficial depends on the conditions, circumstances, and the following contacts. | Fulbright Economics Teaching Program Marketing Places Business Opportunities in a Place 2003-2004 Lecture note BUSINESS OPPORTUNITIES IN A PLACE Phan Chanh Duong As the saying goes: “Traveling forms a young man”, our living space widens as we know more places. For businesses, traveling is exploring opportunities. As one goes to a new place for its good reputation, for a visit, an adventure, or business opportunities, the first impact is the information exchange. Whether the information is accurate and beneficial depends on the conditions, circumstances, and the following contacts. Whatever travelers take trips for business opportunities, for leisure, or for a new feeling of nature, culture, and people, place marketers should understand what they are interested in. At a new place, the first impression is usually about the broad scenery of nature, residency, and infrastructure (the transport system, construction works, and so on). This impression is very important since it provides the traveler the first sense of pleasure and amicability, or anxiousness and caution It is followed by the direct contacts with people, reflected in their attitudes and words. Looking at the host, the locals, and the local authority’s behaviors to see whether they are enthusiastic and hospitable, or glacial and suspicious, travelers adjust or strengthen their first feelings. Those travelers who have already gathered information on places from books, the media, or their previous trips would compare, confirm, and update their information and feelings. Different travelers of various purposes, backgrounds, cultures, and thoughts would have different impressions; most generally and importantly, the place should be harmless to them. Thus, from the travelers’ perspective, the first requirement for a trip is the security of the destination. For a traveler taking a trip for business opportunities, she/he is little concerned about whether the destination is wealthy, whether its infrastructure is .
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