TAILIEUCHUNG - Lecture Electronic commerce - Chapter 6: B2B Exchanges, Directories and Other Support Services

Lecture Electronic commerce - Chapter 6: B2B Exchanges, Directories and Other Support Services learning objectives: Define exchanges and describe their major types. Describe the various ownership and revenue models of exchanges. Describe B2B portals. Describe third-party exchanges. Distinguish between purchasing (procurement) and selling consortia. | Chapter 6 B2B Exchanges Directories and Other Support Services 2008 Pearson Prentice Hall Electronic Commerce 2008 Efraim Turban et al. Learning Objectives 1. Define exchanges and describe their major types. 2. Describe the various ownership and revenue models of exchanges. 3. Describe B2B portals. 4. Describe third-party exchanges. 5. Distinguish between purchasing procurement and selling consortia. 6-2 Learning Objectives 6. Define dynamic trading and describe B2B auctions. 7. Describe partner relationship management PRM . 8. Discuss integration issues of e-marketplaces and exchanges. 9. Discuss B2B networks. 10. Discuss issues in managing exchanges including the critical success factors of exchanges. 6-3 B2B Electronic Exchanges An Overview public e-marketplace public exchange A many-to-many e-marketplace. Trading venues open to all interested parties sellers and buyers usually run by third parties. Some are also known as trading exchanges market maker The third party that operates an exchange and in many cases also owns the exchange 6-4 B2B Electronic Exchanges An Overview 6-5 B2B Electronic Exchanges An Overview 6-6 B2B Electronic Exchanges An Overview vertical exchange An exchange whose members are in one industry or industry segment. It trades only in materials services unique for that industry horizontal exchange An exchange that handles materials used by companies in different industries 6-7 B2B Electronic Exchanges An Overview dynamic pricing A rapid movement of prices over time and possibly across customers as a result of supply and demand matching 6-8 B2B Electronic Exchanges An Overview The typical process that results in dynamic pricing in most exchanges 1. A company posts a bid to buy a product or an offer to sell one 2. An auction forward or reverse is activated 3. Buyers and sellers can see the bids and offers that usually remain anonymous 4. Buyers and sellers interact with bids and offers in real time Sometimes group purchasing is used to obtain

• Thương mại điện tử
• Lecture Electronic commerce
• Electronic commerce
• B2B Exchanges
• Define dynamic trading
• Discuss B2B networks
• Public exchange
• Ownership of Exchanges
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• e marketplaces
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Business Environment
• Business models
• Business networks
• Electronic market
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• Consumer behavior
• Market research
• Describe consumer market
• Describe Internet marketing
• Describe permission marketing
• Dynamic Trading
• E Auctions
• Bartering and Negotiations
• Describe forward
• Reverse auctions
• Describe bartering
• Reverse logistics
• Administrative activities
• Global Logistics Systems