TAILIEUCHUNG - Lecture Electronic commerce - Chapter 1: Overview of Electronic Commerce

Lecture Electronic commerce - Chapter 1: Overview of Electronic Commerce learning objectives: Define electronic commerce (EC) and describe its various categories; Describe and discuss the content and framework of EC; Describe the major types of EC transactions; Describe the digital revolution as a driver of EC; Describe the business environment as a driver of EC. | Chapter 1 Overview of Electronic Commerce 2008 Pearson Prentice Hall Electronic Commerce 2008 Efraim Turban et al. Learning Objectives 1. Define electronic commerce EC and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC. 5. Describe the business environment as a driver of EC. 1-2 Learning Objectives 6. Describe some EC business models. 7. Describe the benefits of EC to organizations consumers and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures. 10. Describe online social and business networks. 1-3 Electronic Commerce Definitions and Concepts electronic commerce EC The process of buying selling or exchanging products services or information via computer networks 1-4 Electronic Commerce Definitions and Concepts EC can be defined from these perspectives Business process Service Learning Collaboration Community 1-5 Electronic Commerce Definitions and Concepts e-business A broader definition of EC that includes not just the buying and selling of goods and services but also servicing customers collaborating with business partners and conducting electronic transactions within an organization 1-6 Electronic Commerce Definitions and Concepts Pure versus Partial EC EC can take several forms depending on the degree of digitization 1. the product service sold 2. the process . ordering payment fulfillment 3. the delivery method 1-7 Electronic Commerce Definitions and Concepts 1-8 Electronic Commerce Definitions and Concepts brick-and-mortar old economy organizations Old-economy organizations corporations that perform their primary business off-line selling physical products by means of physical agents virtual pure-play organizations Organizations that conduct their business activities solely online 1-9 Electronic Commerce Definitions and Concepts .

• Thương mại điện tử
• Lecture Electronic commerce
• Electronic commerce
• Business Environment
• Business models
• Business networks
• Electronic market
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• e marketplaces
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• Consumer behavior
• Market research
• Describe consumer market
• Describe Internet marketing
• Describe permission marketing
• B2B Exchanges
• Define dynamic trading
• Discuss B2B networks
• Public exchange
• Ownership of Exchanges
• Dynamic Trading
• E Auctions
• Bartering and Negotiations
• Describe forward
• Reverse auctions
• Describe bartering
• Reverse logistics
• Administrative activities
• Global Logistics Systems