TAILIEUCHUNG - IELTS Academic Reading 22

Nhằm giúp các bạn có thêm tài liệu ôn tập kiến thức, kĩ năng cơ bản, và biết cách vận dụng giải các bài tập một cách nhanh nhất và chính xác. Hãy tham khảo IELTS Academic Reading 22 để tích lũy kinh nghiệm giải đề các bạn nhé! | IELTS Academic Reading Sample 22 FIRST IMPRESSIONS COUNT A Traditionally uniforms were and for some industries still are manufactured to protect the worker. When they were first designed it is also likely that all uniforms made symbolic sense - those for the military for example were originally intended to impress and even terrify the enemy other uniforms denoted a hierarchy - chefs wore white because they worked with flour but the main chef wore a black hat to show he supervised. B The last 30 years however have seen an increasing emphasis on their role in projecting the image of an organisation and in uniting the workforce into a homogeneous unit particularly in customer facing quot industries and especially in financial services and retailing. From uniforms and workwear has emerged corporate clothing . quot The people you employ are your ambassadors quot says Peter Griffin managing director of a major retailer in the UK. quot What they say how they look and how they behave is terribly important. quot The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of staff the uniform is emerging as a new channel of marketing communication. C Truly effective marketing through visual cues such as uniforms is a subtle art however. Wittingly or unwittingly how we look sends all sorts of powerful subliminal messages to other people. Dark colours give an aura of authority while lighter pastel shades suggest approachability. Certain dress style creates a sense of conservatism others a sense of openness to new ideas. Neatness can suggest efficiency but if it is overdone it can spill over and indicate an obsession with power. quot If the company is selling quality then it must have quality uniforms. If it is selling style its uniforms must be stylish. If it wants to appear innovative everybody can t look exactly the same. Subliminally we see all these things quot says Lynn Elvy a director of image consultants House of .

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