TAILIEUCHUNG - Lecture Business law: The ethical, global, and e-commerce environment (15/e): Chapter 8 - Mallor, Barnes, Bowers, Langvardt

Chapter 8 - Intellectual property and unfair competition. Upon completion of this lesson, the successful participant will be able to: Differentiate the various intellectual property rights: patent, copyright, and trademark; describe infringement and defenses; explain misappropriation theory and the importance of trade secrets; identify the elements a plaintiff must prove in unfair competition claims. | Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 2 Crimes Intentional Torts Negligence and Strict Liability Intellectual Property and Unfair Competition Crimes and Torts P A R T Intellectual Property and Unfair Competition P A E T R H C 8 I dream for a living. Steven Spielberg quoted in Time magazine July 1985 Learning Objectives Differentiate the various intellectual property rights: patent, copyright, and trademark Describe infringement and defenses Explain misappropriation theory and the importance of trade secrets Identify the elements a plaintiff must prove in unfair competition claims PATENT: Engine design, business methods TRADEMARK Logo, trade name COPYRIGHT Sales materials, artwork Types of Intellectual Property Marketing materials for Case Construction Equipment Grant from federal government to an inventor in which inventor obtains exclusive right to make, use, and sell his invention for a period of 20 years (14 years for .

• Quản trị kinh doanh
• Business law
• Business ethics
• E commerce environment
• Regulation of business
• Intellectual property
• Unfair competition
• Dynamic business law
• Lecture Dynamic business law
• Legal environment of business
• Criminal law
• Business crime
• Classification of law
• Law of torts
• Luật Kinh doanh
• Fundamentals of Business Law
• Lecture Fundamentals of Business Law
• Contract Law
• The law of torts
• Consumer law
• Law of marketing
• Administrative law
• Administrative agency
• Constitutional law
• Constitutional principles
• Tort law
• Classification of torts
• Business organizations
• Antitrust law
• Antitrust law rationale
• Business organisations
• Joint venture law
• Advertising Law
• E commerce law
• Marketing law
• Property law
• Insurance law
• Consumer credit law
• Competition law
• Intellectual property law
• Bankruptcy law
• Employment law
• Workplace relations law
• Work health law