TAILIEUCHUNG - Lecture Strategic management - Chapter 6: Corporate-level strategy: Creating value through diversification

Chapter 6 "Corporate-level strategy: Creating value through diversification". After studying this chapter, you should have a good understanding of: The reasons for the failure of many diversification efforts, how managers can create value through diversification initiatives, how corporations can use related diversification to achieve synergistic benefits through economies of scope and market power. | Chapter Six Corporate-Level Strategy: Creating Value through Diversification After studying this chapter, you should have a good understanding of: How managers can create value through diversification initiatives The reasons for the failure of many diversification efforts How corporations can use related diversification to achieve synergistic benefits through economies of scope and market power How corporations can use unrelated diversification to attain synergistic benefits through corporate restructuring, parenting, and portfolio analysis The various means of engaging in diversification—mergers and acquisitions, joint ventures/strategic alliances, and internal development Managerial behaviors that can erode the creation of value Learning Objectives TRANSPARENCY-51 The summaries of the studies below consistently support the notion that attaining the intended payoffs from diversification efforts are very elusive: Michael Porter of Harvard University studied the diversification .

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