TAILIEUCHUNG - Lecture International Business (11/e) - Chapter 13

In this chapter you will learn: How to calculate gross domestic product (GDP)? Why each component of GDP is important? What different approaches are used to calculate GDP? What the difference is between real and nominal GDP?. | International Competitive Strategy McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter thirteen Learning Objectives Explain international strategy and competencies and international competitive advantage Describe the steps in the global strategic planning process Explain the purpose of mission statements, objectives, goals, and strategies 13- Learning Objectives Describe the methods of and new directions in strategic planning Explain home replication, multidomestic, regional, global, and transnational strategies and when to use them Describe the sources of competitive information Understand the importance of industrial espionage 13- International Strategy The way firms make choices about acquiring and using scarce resources in order to achieve their international objectives Involves decisions that deal with all the various functions, products and regional unit activities of a company 13- International Strategy The goal is to achieve and maintain a unique and valuable position both within a nation and globally: competitive advantage Competitive advantage is the ability of a company to have higher rates of profits than its competitors 13- Competitive Advantage To create a sustainable competitive advantage, a company tries to develop skills that Create value for customers Are rare Are difficult to imitate or substitute for Are organized in a way that the company can fully exploit 13- Global Strategic Planning Provides a means for top management to Identify opportunities and threats Formulate strategies to handle them Stipulate how to finance and manage the strategies’ implementation Provides consistency of action Provides a thorough, systematic foundation for making decisions 13- Global Strategic Planning Process Analyze the company’s external environments Analyze the company’s internal environment Quantify goals Define the company’s business and mission Set corporate .

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