TAILIEUCHUNG - Lecture Sales and distribution management: text and cases: Chapter 15 - Krishna K Havaldar, Vasant M Cavale

Chapter 15, market logistics & supply chain management. After studying this chapter you will be able: Principles of materials management, logistics and supply chain management; logistics interface with other functions; inventory management principles and systems; warehousing management fundamentals;. | Chapter 15 Market Logistics & Supply Chain Management SDM – Ch 15 Tata McGraw Hill Publishing Learning Objectives Principles of materials management, logistics and supply chain management Logistics interface with other functions Inventory management principles and systems Warehousing management fundamentals Transportation management practices How IT enables the logistics function Understand about the performance measurement of the logistics function SDM – Ch 15 Tata McGraw Hill Publishing Materials Management Materials forms the largest single cost item in most manufacturing companies – needs to be carefully managed Materials management function includes planning and control, purchasing and stores and inventory control Materials management is the precursor to logistics and supply chain management Logistics SDM – Ch 15 Tata McGraw Hill Publishing Logistics Defined Logistics means having the right thing, at the right place, at the right time The procurement, maintenance, .

• Quản trị kinh doanh
• Distribution management
• Sales management
• Supply chain management
• Channel institutions
• Channel management
• Market logistics
• Sales process
• Personal selling
• Strategic planning
• Strategic marketing
• Sales territories
• Designing sales territories
• Sales organisations
• Sales training
• Compensation plan
• Controlling the salesforce
• Marketing mix
• Channel structure
• Marketing channels
• Retail performance
• Delivering value
• Designing channel systems
• Channel information systems
• International sales