TAILIEUCHUNG - Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

The main goals of this chapter are to: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,. | The International Legal Environment: Playing By the Rules Chapter 7 Learning Objectives LO1 The four heritages of today’s legal systems LO2 The important factors in the jurisdiction of legal disputes LO3 The various methods of dispute resolution LO4 The unique problems of protecting intellectual property rights internationally LO5 How to protect against piracy and counterfeiting LO6 The many issues of evolving cyberlaw LO7 The legal differences between countries and how those differences can affect international marketing plans LO8 The different ways . laws can be applied to . companies operating outside the United States LO9 The steps necessary to move goods across country borders Bases for Legal Systems Common law, derived from English law and found in England, the United States, Canada, and other countries once under English influence The basis for common law is tradition, past practices, and legal precedents set by the courts through interpretations of statutes, legal legislation, and past rulings. Civil or code law, derived from Roman law and found in Germany, Japan, France, and in non-Islamic and non-­Marxist countries Code law is based on an all-inclusive system of written rules (codes) of law. 3 7-4 Islamic Law Islamic law, derived from the interpretation of the Koran and found in Pakistan, Iran, Saudi Arabia, and other Islamic states The Koran forms the basis for the Shari’ah (Islamic law) It includes issues such as property rights, economic decision making, and types of economic freedom The overriding objective of the Islamic system is social justice Islamic law prohibits the payment of interest or “riba” It describes secular aspects of the law regulating human acts. It describes specific patterns of social and economic behavior for all individuals. 5 Commercial Law in Marxist Economies A commercial legal system in the Marxist–socialist economies of Russia and the republics of the former Soviet Union, Eastern Europe, China, and other .

• Marketing - Bán hàng
• International marketing
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• International legal environment
• International marketing channels
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Nature of international marketing
• Integrated marketing communications
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing