TAILIEUCHUNG - Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 11 - Mayo

Chapter 11 – Research techniques: Questionnaires. In this chapter students will be able to: Describe the purposes of questionnaires, identify the six types of questionnaires and their merits, explain the advantages and disadvantages of questionnaires as a data gathering method,. | Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Describe the purposes of questionnaires Identify the six types of questionnaires and their merits Explain the advantages and disadvantages of questionnaires as a data gathering method Create a range of question types Improve the response rate of a questionnaire Explain the need to protect the privacy of an individual respondent’s answers © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Back translation Category questions Check box Classification data Closed-ended questions Doorknob questionnaires Drop-down box Funnel approach In-person questionnaires Incentives Intercept administration Interviewer administered questionnaires Loaded questions Leading questions List questions Likert scale © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms (cont’d) Mailed questionnaires Online questionnaires .

• Quản lý dự án
• Applied research project
• Research project
• Process oriented approach
• Research project in hospitality
• Research techniques
• Category questions
• Action research
• Applied research
• The research proposal
• Research questions
• Qualitative research
• Quantitative research
• Content analysis
• Confounding variable
• Evaluative observation
• Sampling issues in research
• Annotated bibliography
• Bibliographical tools
• Public speaking test
• Purpose statement
• Literature review
• Concurrent validity
• Convergent validity
• Acquiescence bias
• Leading questions
• Analyzing data
• Project basic knowledge of physics
• physical exam materials
• nuclear physics
• electrical power
• mechanical applications
• scientific research
• specialized physical thesis in physics
• applied physics
• physics research
• dismissed
• resulting
• decision making processes
• answer and simply
• elusive
• however