TAILIEUCHUNG - Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 12 - Mayo

Chapter 12 – Research techniques: Observation, focus groups, and other techniques. In this chapter students will be able to: Explain the advantages of observations, focus groups, expert panels, and content analysis; explain the challenges of conducting objective observations; conduct a research observation;. | Planning an Applied Research Project Chapter 12 – Research Techniques: Observation, Focus Groups, and Other Techniques © 2014 John Wiley Sons, Inc. All rights reserved. Learning Objectives Explain the advantages of observations, focus groups, expert panels, and content analysis Explain the challenges of conducting objective observations Conduct a research observation Organize a focus group Develop an expert panel research design Conduct a content analysis research design Develop a coding system © 2014 John Wiley Sons, Inc. All rights reserved. Key Terms Coding Coding manual Coding schedule Content analysis Delphi panel Descriptive observation Detached observer Disposition Evaluative observation Facilitator Focus group Inferential observation Inter-rater reliability Latent content Manifest content Observer drift Outside observer Participant observer Perceptual flooding Pilot observation Research blindness Selective attention Skilled facilitator Time frame Units of behavior Units of

• Quản lý dự án
• Applied research project
• Research project
• Process oriented approach
• Research project in hospitality
• Research techniques
• Evaluative observation
• Action research
• Applied research
• The research proposal
• Research questions
• Qualitative research
• Quantitative research
• Content analysis
• Confounding variable
• Category questions
• Sampling issues in research
• Annotated bibliography
• Bibliographical tools
• Public speaking test
• Purpose statement
• Literature review
• Concurrent validity
• Convergent validity
• Acquiescence bias
• Leading questions
• Analyzing data
• Project basic knowledge of physics
• physical exam materials
• nuclear physics
• electrical power
• mechanical applications
• scientific research
• specialized physical thesis in physics
• applied physics
• physics research
• dismissed
• resulting
• decision making processes
• answer and simply
• elusive
• however