TAILIEUCHUNG - Lecture Business intelligence - Chapter 1: Business intelligence and its impacts

Chapter 1 - Business intelligence and its impacts. This chapter presents the following content: Examples of business intelligence (BI); data, information, and knowledge; what is BI, factors that drive BI; BI and related technologies; BI in contemporary organizations. | Chapter 1: Business Intelligence and its Impacts Outline Examples of Business Intelligence (BI) Data, Information, and Knowledge What is BI Factors that drive BI BI and Related Technologies BI in contemporary organizations Improvement in Operational Performance Improvement in Customer Service Identification of New Opportunities in Contemporary Organizations Business Intelligence – A Highly Important Field Benefits Management effectively aided Intellectual capital better deployed Business operations improved Customer service enhanced New opportunities identified Data, Information, Knowledge Data May or may not be correct Ex. Sales order at a restaurant included a large burger, medium fries and milkshake Information Subset of data Data possessing context, relevance, and purpose Ex. The numbers indicating the daily sales (in dollars, quantity, etc.) of burgers, fries, vanilla milkshakes Knowledge Justified beliefs about relationships among concepts Ex. The relationship between the .

• Quản trị kinh doanh
• Business intelligence
• Lecture Business intelligence
• Technologies enabling business intelligence
• Increasingly complicated decisions
• Data mining
• Business intelligence tools
• Development of business intelligence
• Business intelligence solutions
• Information integration
• Management information system
• Decision making
• Strategic decisions
• Business analytics
• Business intelligence capabilities
• Insight creation
• Organizational memory capability
• Ability to execute
• Completeness of vision
• Management of business intelligence
• Data infrastructure
• Organizational culture
• External information
• Corporate data
• Holy grail in analytics
• Technologies enabling insights
• Decision Support Systems
• for Business Intelligence
• 2nd Edition
• r Business Intelligence
• DSS design
• DSS
• Finding Minimal Neural Networks
• Neural Networks for Business Intelligence Applications
• Feed forward neural networks
• Rule extraction
• Business intelligence applications
• Neural network training
• Technologies enabling organizational memory
• Organizational memory
• Data warehousing