TAILIEUCHUNG - Lecture Global marketing management (7th edition): Chapter 8 - Masaaki Kotabe, Kristiaan Helsen

Chapter "global marketing strategies". What you should learn from chapter 8: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,. | Chapter 8 PowerPoint Global Marketing Strategies Chapter Overview 1. Information Technology and Global Competition 2. Global Strategy 3. Global Marketing Strategy 4. R&D, Operations, Marketing Interfaces 5. Regionalization of Global Marketing Strategy 6. Competitive Analysis Chapter 8 Copyright © 2017 John Wiley & Sons, Inc. Introduction On a political map, country borders are clear as ever. But on a competitive map, financial, trading, and industrial activities across national boundaries have rendered those political borders increasingly irrelevant. Not only firms that compete internationally but also those whose primary market is considered domestic will be affected by competition from around the world. Chapter 8 Copyright © 2017 John Wiley & Sons, Inc. 1. Information Technology and Global Competition The development of transportation technology and the explosion of information technology has changed the nature of competition Real-Time Management Online Communication E-Commerce E-Company Faster Product Diffusion Global Citizenship Chapter 8 Copyright © 2017 John Wiley & Sons, Inc. 2. Global Strategy Global strategy consists of five conceptualizations: 1. Global industry 2. Competitive industry 3. Competitive advantage 4. Hypercompetition 5. Interdependency Chapter 8 Copyright © 2017 John Wiley & Sons, Inc. 2. Global Strategy Global Industry: Those industries where a firm’s competitive position in one country is affected by its position in other countries. The first question that faces managers is the extent of globalization of their industry. Every industry has global or potentially global aspects. Chapter 8 Copyright © 2017 John Wiley & Sons, Inc. 2. Global Strategy Industry Globalization Forces (Exhibit 8-1): Four forces interact to determine the potential of industry globalization. 1. Market forces 2. Cost forces 3. Government forces 4. Competition forces Chapter 8 Copyright © 2017 John Wiley & Sons, Inc. .

• Marketing - Bán hàng
• Global marketing
• Global marketing management
• Lecture Global marketing management
• Global marketing research
• Global marketing strategies
• Lecture Global marketing
• Global marketing environments
• Global markets
• Global marketing systems
• Ebook Global Marketing
• Global marketing environment
• Global Market Entry Strategies
• Global marketing mix
• Global marketing channels
• Global marketing communications decisions
• Global vision
• The global economy
• High tech products
• Global marketing operations
• Designing global marketing systems
• Controlling global marketing systems
• Entering global markets
• Positioning for global markets
• Developing global products
• Setting global prices
• Global internet marketing
• Global cultural environment
• Global segmentation
• Global product policy decisions
• Global pricing
• Global communication strategies
• Global logistics