TAILIEUCHUNG - Ebook Principles of marketing (14th edition): Part 1

(BQ) Part 1 book "Principles of marketing" has contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior, company and marketing strategy - Partnering to build customer relationships,.and other contents. | 5 Specialized Features to Enhance Your Learning 1 New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. 2 Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing, social networking, and consumer-generated marketing. 3 From beginning to end, a fully integrated customer value framework captures the essence of today’s marketing. 4 The enhanced-learning design of the book features annotated, illustrated chapteropening vignettes to introduce key chapter concepts. For each chapter, the Objectives Outline shows what students will need to know and where to find it. The end-ofchapter Reviewing Objectives and Key Terms summary tie back to the chapter objectives. 5 Updated annotated figures and author comments throughout each chapter provide the authors’ insights on key points. Learn to think like a marketer using: • Study Plan. The Study Plan helps ensure that you have a basic understanding of course material before coming to class by guiding you directly to the pages you need to review. • Mini-Simulations. Move beyond the basics with interactive simulations that place you in a realistic marketing situation and require you to make decisions based on marketing concepts. • Applied Theories. Get involved with detailed videos, interactive cases, and critical-thinking exercises. • Critical Thinking. Experience real marketing situations that might not always have a right answer but will have a best answer. This allows for great discussion and debate with your classmates. And More: • Self-Assessments • Videos • Pearson eText • Flash Cards Go to This page intentionally left .

• Kế toán - Kiểm toán
• Principles of marketing
• Analyzing the marketing environment
• Managing marketing information
• Consumer markets
• Consumer buyer behavior
• Customer relationships
• Lecture Principles of Marketing
• Marketing strategy
• Online marketing
• Direct marketing
• Direct marketing model
• Marketing process
• Marketing information
• Marketing in the digital age
• Marketing strategy in the digital age
• Sustainable marketing
• Marketing ethics
• Social criticisms of marketing
• Marketing myopia
• Market segmentation
• Marketing environment
• Demographic environment
• Marketing channels
• Supply chain management
• Social responsibility
• Customer insights
• Marketing research
• Bài giảng Nguyên lý Marketing
• Integrated direct marketing
• Marketing communicationsm
• Simple marketing system
• Strategic planning
• Planning Marketing
• Personal selling
• Global marketplace
• Global marketing environment
• Global marketing program
• Communicating customer value
• Marketing communications strategy
• Building customer relationships
• Marketing’s role
• Economic environment
• Company’s microenvironment
• Customer driven Marketing strategy
• Market targeting
• Introduction of Marketing
• Marketing mix 4P’s
• Strategic planning and marketing process
• Changing marketing opportunities
• Analyzing marketing opportunities
• Managing the marketing effort
• Marketing management’s ability
• Marketing department plan
• The marketing information
• Analyzing marketing information
• The marketing communications mix
• Modern marketing system