TAILIEUCHUNG - Ebook Public relations - Strategies and tactics (11th edition): Part 1

(BQ) Part 1 book "Public relations - Strategies and tactics" has contents: Defining public relations, the evolution and history of public relations, ethical considerations and the role of professional bodies, the practice of public relations, the role and scope of research in public relations,.and other contents. | Public Relations  Strategies and Tactics For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization and adaptation from the North American version. Global edition Global ed ition Global edition Public Relations Strategies and Tactics ELEVENTH edition ELEV EN TH ed ition Pearson Global Edition Wilcox Cameron Reber This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Dennis L. Wilcox • Glen T. Cameron • Bryan H. Reber Public Relations Strategies and Tactics 1 5/26/14 9:40 PM This page is intentionally left blank. 2 5/26/14 9:40 PM Public Relations Strategies and Tactics Eleventh Edition Global Edition Dennis L. Wilcox School of Journalism & Mass Communications San Jose State University Glen T. Cameron School of Journalism University of Missouri Bryan H. Reber Grady College of Journalism & Mass Communications University of Georgia Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo 3 5/26/14 9:40 PM Head of Learning Asset Acquisition, Global Edition: Laura .

• PR - Truyền thông
• Public relations
• Defining public relations
• The evolution
• Ethical considerations
• The practice of public relations
• Research in public relations
• The practice of public relations
• Exploring public relations
• Contemporary public relations
• Public relations and democracy
• Multicultural context
• Role of the public relations practitioner
• Interdependent world
• Global public relations
• Public relations in government
• Communicating corporate affairs
• Event management
• Management Process
• Public Attitudes
• Community involvement
• Press Release
• Managing community involvement programmes
• Issue management
• Crisis public relations management
• Integrated marketing communications
• Public affairs
• Public Relations Handbook
• method of sales
• attract customers
• negotiation skills
• target customere
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing mix
• Marketing task
• Marketing management
• Public relations tools
• Agenda setting
• Media agendas
• Information subsidies
• Job of journalists
• Marketing communications
• Lecture Advertising and promotion
• Corporate advertising
• Determining public attitudes
• Community Relations
• communication strategy
• communications experience
• communicat
• Public policy
• Lecture Business and society
• Business in society
• Organizational ethics
• Corporate governance
• Managing public relations
• kinh doanh
• tiếp thị
• PR
• truyền thông
• quan hệ công chúng
• PUBLIC RELATIONS DEFINED
• The Insider’s
• Relationship Building
• Sponsorship
• marketing efforts
• business career
• commerce
• commerce document
• ebook commerce
• commerce specific study
• Marketing strategies
• Lecture M Marketing
• Marketing environment
• Sales promotions
• Advertising objectives
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Advertising budget
• Lịch sử PR
• Quản trị PR
• Quản trị quan hệ với công chúng
• Public relations management
• Bài giảng Quản trị PR
• Lập kế hoạch PR
• Quản trị khủng hoảng
• Đánh giá chương trình PR