TAILIEUCHUNG - Ebook Contemporary marketing: Part 1

(BQ) Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; consumer behavior; marketing research and sales forecasting; market segmentation, targeting, and positioning,.and other contents. | Contemporary Marketing DAVID L. KURTZ Distinguished Professor of Marketing and . and Vivian Young Chair of Business Administration University of Arkansas 14 Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Contemporary Marketing, 14th Edition David L. Kurtz VP of Editorial, Business: Jack W. Calhoun Editor-in-Chief: Melissa Acuña Acquisitions Editor: Mike Roche Developmental Editor: Erin Berger Marketing Comm. Manager: Sarah Greber Marketing Manager: Mike Aliscad Sr. Marketing Coordinator: Sarah Rose Executive Marketing Manager: Kimberly Kanakes Content Project Manager: Scott Dillon Managing Media Editor: Pamela Wallace Media Editor: John Rich © 2010, 2008 South-Western, a part of Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at Further permissions questions can be emailed to permissionrequest@ ExamView ® is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. Sr. Manufacturing Coordinator: Bev Breslin Project Management: Elm Street Publishing Services Composition: Integra Software Services Pvt. Ltd. © 2008 Cengage Learning. All Rights Reserved. Cengage Learning WebTutor™ is a trademark of Cengage Learning. Sr. Art Director: Stacy Jenkins Shirley Library of .

• Marketing - Bán hàng
• Contemporary marketing
• Marketing environment
• Social responsibility
• Consumer behavior
• Marketing research
• Sales forecasting
• Market segmentation
• The marketing process
• Strategic planning
• E business in contemporary marketing
• Global marketing
• Lecture Global marketing
• Contemporary theory
• Global marketing environments
• Conducting marketing research
• Global marketing research
• Global markets
• Global marketing strategy
• Controlling global marketing systems
• Regional organizational format
• Global economy
• High tech products
• Evaluating cultural
• Social environments
• Analyzing political
• Legal environments
• Integrating global
• National markets
• Selecting international markets
• Ansoff expansion model
• Entering global markets
• International markets
• Global market segmentation strategies
• Developing global products
• Setting global prices
• Pricing policies
• Global placement
• Distribution channels
• Global promotional strategy
• Launching global communication
• Social media
• Networked enterprise
• Corporate social responsibility
• International Marketplace
• Relationship marketing
• Customer relationship management
• Product categories
• Integrated marketing communications
• Public relations
• Service strategies
• Marketing channels
• Supply chain management
• The marketing environment
• Contemporary advertising
• Digital media production
• Using electronic media
• Direct marketing
• Personal selling
• Relationship building
• Direct marketers
• Sales promotion
• Global marketing strategies
• Global marketing research process
• Designing global marketing systems