TAILIEUCHUNG - Bài giảng Quản trị sản phẩm mới: Chapter 2 - TS. Đinh Tiến Minh

Bài giảng "Quản trị sản phẩm mới - Chapter 2: The new products process" has contents: The phases of the new products process, evaluation tasks throughout the new products process, speeding the product to market, new services. | 1/8/2018 Chapter 02 THE NEW PRODUCTS PROCESS Dinh Tien Minh, School of International Business - Marketing info@ OVERVIEW The Phases of the New Products Process Evaluation Tasks Throughout the New Products Process Speeding the Product to Market New services THE PHASES OF THE NEW PRODUCTS PROCESS 1 1/8/2018 THE PHASES OF THE NEW PRODUCTS PROCESS Phase 1: Opportunity Identification and Selection Main streams of activity feed strategic planning for new product: Ongoing marketing planning Ongoing corporate planning Special opportunity analysis THE PHASES OF THE NEW PRODUCTS PROCESS Phase 1: Opportunity Identification and Selection Sources of Identified Opportunities: An underutilized resource A new resource An external mandate An internal mandate THE PHASES OF THE NEW PRODUCTS PROCESS Phase 2: Concept Generation Customers Identify problem & Suggest solutions Other sources Employees 2 1/8/2018 THE PHASES OF THE NEW PRODUCTS PROCESS Phase 3: Concept/Project Evaluation (Screening/ Pretechnical evaluation) Screening (pretechnical evaluation) Project evaluation Concept Full screen testing (begin preparing product protocol) THE PHASES OF THE NEW PRODUCTS PROCESS Phase 4: Development (Technical Tasks) Resource Preparation By new The Major product Body of manager Effort • Item/service • Marketing plan • Business/ financial Comprehensive Business Analysis Market Test Phase 5: Launch THE PHASES OF THE NEW PRODUCTS PROCESS 3 1/8/2018 THE PHASES OF THE NEW PRODUCTS PROCESS The Evolution from Concept to New Product EVALUATION TASKS THROUGHOUT THE NEW PRODUCTS PROCESS The Evolution from Concept to New Product Phase 1: Phase 2: Phase 3: Phase 4: Phase 5: Launch Opportunity Concept Concept/Project Development Identification Generation Evaluation • Marketed concept • Prototype concept • Successful concept • Opportunity • Idea concept • Tested concept • Batch concept • Stated .

• Quản trị kinh doanh
• Quản trị sản phẩm mới
• Bài giảng Quản trị sản phẩm mới
• Sản phẩm mới
• The new products process
• Evaluation tasks throughout
• New services
• Chiến lược phát triển sản phẩm
• Quy trình phát triển SPM
• oncept Generation
• New products
• The strategic elements
• Product development
• Strategic planning for new product
• Opportunity identification
• Strategic planning
• Creativity and the product concept
• The product concept
• Generating product concepts
• Ready made new product concepts
• Lectures Marketing management
• Marketing management
• Designing and managing services
• The nature of services
• The new services realities
• Achieving excellence in services marketing
• Business model evolution of customer care services
• Business model evolution
• Customer care services
• New revenue sources
• International Journal of Computer Science and Telecommunications
• Load balancing program for network services
• Load balancing program
• New load balancing program
• Network services running
• Customer Satisfaction
• Educational Services
• Marketing of Educational Services
• Education as a Service
• Educational institutions
• Conacu Negreṣti
• Evolutionary Biogeography
• Macrotaxa
• Biogeography of Dragonflies
• Highly Mobile Predators
• American Psocoptera
• sometimes conflicting
• generate strong
• public and private meanings
• Vitrification Technique
• New Possibilities
• Gamete Low
• Tiếng Anh chăm sóc khách hàng
• Giáo trình Tiếng Anh giao tiếp
• Tiếng Anh giao tiếp
• Customerss services
• 50 efective ways to win new customers
• Tips for successful business
• Report on scientific research
• Automated Services Banks
• Quality ATM Banhks
• Quality Internet banking
• Services Telephone banking
• Confirmatory Factor Analysis
• Educational marketing
• Private schools
• Service mix
• Marketing Mix
• Restaurants services
• Marketing model
• công nghệ thông tin
• tin học
• mạng
• web
• internet
• virus
• phần cứng
• New generation Free Trade Agreements
• Logistics industry
• Quality of logistics services
• Improving the business environment
• Logistics management
• Environmental challenges
• Characterizing forest ecosystem
• Semi arid island
• Water catchment
• Ecosystem services
• Banking Services
• tài liệu tài chính
• báo cáo tài chính
• đầu tư tài chính
• quản trị tài chính
• tài chính doanh nghiệp
• New service development
• The hospitality sector in Kenya
• Services marketing
• Strategy the hospitality
• Process in the hospitality
• computer network
• microsoft office
• báo cáo khoa học
• báo cáo y học
• công trình nghiên cứu về y học
• tài liệu về y học
• cách trình bày báo cáo
• Policy Agenda
• International Benchmarks
• Wireline Broadband
• Public Service Media
• Digital Generation
• Social Services
• Altered Connective
• Pelvic Floor Symptoms
• Epidemiology
• New Models
• 3D Culture Systems
• Role of Bioreactors
• New Generation Networks
• Quality of Services
• Sensor Networks
• Telecommunications
• Traffic Engineering and Routing
• attracting large
• strategies aimed
• new firm locations
• macroeconomic and financial
• restore confidence
• confidence
• Health Service
• Management
• Healthcare Human
• Medical Association
• Health Improvement
• báo cáo hóa học
• công trình nghiên cứu về hóa học
• tài liệu về hóa học
• Factors Driving
• Market Opportunities
• Hepatitis C
• Non Injecting Drug
• City Neighborhoods
• Isolator System
• Support and Pressure
• New Financial Calculus
• Oxytocin and Myometrial
• Contractility in Labor
• Operative Vaginal Deliveries