TAILIEUCHUNG - Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 1 - Robert M. Grant

Chapter 1 - The concept of strategy. This chapter explains what strategy is and why it is important to success - both for organizations and individuals. We will distinguish strategy from planning. Strategy is not a detailed plan or program of instructions; it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. | PRESENTATION SLIDES To accompany: Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th edition, Blackwell, 2004) Robert M. Grant Assisted by Kate Grant 1 The Concept of Strategy The role of strategy in success A framework for strategy analysis The evolution of strategic management Corporate strategy and business strategy Strategy making: Design or process? The role of strategy OUTLINE 2 Elements of Success MADONNA GIAP & NORTH RICHARD WILLIAMS VIETNAMESE MILITARY (VENUS & SERINA’S DAD) GOALS Single-minded quest for Reunification of Vietnam Wealth & recognition stardom. under Communist rule. UNDERSTANDING Identified emerging trends Intimate knowledge of terrain. Careful diagnosis of THE in popular culture. Understanding . political the physical and ENVIRONMENT Recognized power of sex. system. Psychological determinants Understood showbiz of success in women’s distribution channels. professional tennis RESOURSE Recognized limited raw Recognized economic and Systematic developed APPRAISAL talent. Relied on strengths military weaknesses and key skills and physical, in self-promotion, image- political strengths. mental and social creation, relationship attributes from an early age. management IMPLEMENT- Commitment to hard work. Tight control. Long-term Careful meshing of ATION Disciplined, inspirational commitment. Effective roles—father, coach & Leadership. Attention to propaganda. Inspirational manager. Sustained, detail. leadership. supportive leadership. 3 Successful Strategy Long-term, simple and agreed objectives Profound understanding of the competitive environment Objective appraisal of resources Common Elements in Successful Strategy EFFECTIVE IMPLEMENTATION 4 What is Strategy? Distinguishing strategy from tactics: Strategy is the overall plan for deploying resources to establish a favorable position. Tactic is a scheme for a specific maneuver. Characteristics of strategic decisions: Important. Involve a significant commitment of .

• Quản trị kinh doanh
• Contemporary strategy analysis
• Lecture Contemporary strategy analysis
• Tools of strategy analysis
• Business strategies
• Corporate strategy
• Strategy analysis
• Diversification strategy
• Industry analysis
• Competitive analysis
• Competitive advantage
• Vertical integration
• Global strategies
• Multibusiness corporation
• Strategic management
• Analyzing resources
• Organization structure
• Cost advantage
• Differentiation advantage
• Industry evolution
• Technology based industries