TAILIEUCHUNG - Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 15 - Robert M. Grant

Chapter 15 - Diversification strategy. This chapter presents the following content: Introduction: the basic issues, the trend over time, motives for diversification, competitive advantage from diversification, diversification and performance: empirical evidence, relatedness in diversification. | Diversification Strategy Introduction: The Basic Issues The Trend over Time Motives for Diversification - Growth and Risk Reduction - Shareholder Value: Porter’s Essential Tests. Competitive Advantage from Diversification Diversification and Performance: Empirical Evidence Relatedness in Diversification OUTLINE 27 RATE OF PROFIT > COST OF CAPITAL INDUSTRY ATTRACTIVENESS COMPETITIVE ADVANTAGE The Basic Issues in Diversification Decisions Superior profit derives from two sources: Diversification decisions involve these same two issues: How attractive is the sector to be entered? Can the firm achieve a competitive advantage? Diversification among the US Fortune 500, 1949-74 Percentage of Specialized Companies (single-business, vertically-integrated and dominant-business) Percentage of Diversified Companies (related-business and unrelated business) Note: During the 1980s and 1990s the trend reversed as large companies refocused upon their core businesses 1949 1954 1959 1964 1969 1974 29 Diversification among Large UK Corporations, 1950-93 COMPANY DEVELOPMENTS MANAGEMENT GOALS STRATEGY TOOLS & CONCEPTS 1950 1960 1970 1980 1990 Financial problems of conglomerates Refocusing on shareholder value Rise of conglomerates Related diversification by industrial firms Emphasis on“related’ & “concentric” diversification Refocusing on core businesses Divestment Diffusion of M form structures Analysis of economies of scope & “synergy” Value based management Capital asset pricing model Portfolio planning models Core competences Transaction cost analysis Development of corporate planning systems Diversification: The Evolution of Management Thinking and Management Practice Joint ventures, Alliance, corporate venturing Competitive advantage through Speed, flexibility, and capability Dynamic capability Quest for Growth Financial Analysis Dominant logic Motives for Diversification GROWTH --The desire to escape stagnant or .

• Quản trị kinh doanh
• Contemporary strategy analysis
• Lecture Contemporary strategy analysis
• Tools of strategy analysis
• Business strategies
• Corporate strategy
• Diversification strategy
• Strategy analysis
• Industry analysis
• Competitive analysis
• Competitive advantage
• Vertical integration
• Global strategies
• Multibusiness corporation
• Strategic management
• Analyzing resources
• Organization structure
• Cost advantage
• Differentiation advantage
• Industry evolution
• Technology based industries