TAILIEUCHUNG - Lecture Business research methods (12/e): Chapter 11 - Donald R. Cooper, Pamela S. Schindler

Chapter 11 - Measurement. After studying this chapter you will be able to understand: The distinction between measuring objects, properties, and indicants of properties; the similarities and differences between the four scale types used in measurement and when each is used; the four major sources of measurement error; the criteria for evaluating good measurement;. | Measurement Chapter 11 1 Learning Objectives Understand . . . The distinction between measuring objects, properties, and indicants of properties. The similarities and differences between the four scale types used in measurement and when each is used. The four major sources of measurement error. The criteria for evaluating good measurement. 2 Pull Quote “You’re trying too hard to find a correlation here. You don’t know these people, you don’t know what they intended. You try to compile statistics and correlate them to a result that amounts to nothing more than speculation.” Marc Racicot, former governor of Montana and chairman of the Republican Party 3 Review of Terms 4 Measurement Select measurable phenomena Develop a set of mapping rules Apply the mapping rule to each phenomenon 5 Characteristics of Measurement 6 Types of Scales Ordinal interval Nominal Ratio 7 Levels of Measurement Ordinal interval Ratio Nominal Classification 8 Nominal Scales Mutually Exclusive Collectively .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Analysis of data
• Characteristics of measurement
• Validity determinants
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content