TAILIEUCHUNG - Lecture Principles of Marketing - Chapter 11: Retailing and wholesaling

This chapter explain the roles of retailers and wholesalers in the distribution channel, describe the major types of retailers and give examples of each, identify the major types of wholesalers and give examples of each, explain the marketing decisions facing retailers and wholesalers. | Chapter Eleven Retailing and Wholesaling Explain the roles of retailers and wholesalers in the distribution channel. Describe the major types of retailers and give examples of each. Identify the major types of wholesalers and give examples of each. Explain the marketing decisions facing retailers and wholesalers. 11- Copyright 2007, Prentice Hall, Inc. Whole Foods Market Has 170 stores worldwide with $4 billion in sales vs. 5000 stores and sales of $285 billion for Wal-Mart. Offers organic, natural, and gourmet foods. Positions itself AWAY from Wal-Mart: “Whole Foods, Whole People, Whole Planet.” Whole Foods Market – Finding Its Niche Case Study Marketing Efforts Web site reinforces the company’s positioning. Caters to health conscious, affluent, liberal, educated consumer base. Both in-store and online shopping is a customer experience. Cares about employees, customers, & community. 11- Copyright 2007, Prentice Hall, Inc. What Is Retailing? Retailing: includes all the .

• Marketing - Bán hàng
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