TAILIEUCHUNG - 20 tips to get your content seen on Facebook

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. | 3 10 2014 20 Tips to Get Y our Content Seen on Facebook HubSpột Inbound Hub MARKETING INSIDERS SALES OPINION Inbound Marketing 20 Tips to Get Your Content Seen on Facebook by Ellie Mirman o February 23 2011 at 8 30 AM Facebook can be a great channel for spreading your content to a huge and active audience but only if your content gets seen. Posting a video or a status update doesn t matter if no one sees it. Note this article is based on a presentation I did for Social Fresh Tampa earlier this week. Check out the slides and resources here. What is News Feed Optimization http blog tabid 6307 bid 9875 1 9 3 10 2014 20 Tips to Get Y our Content Seen on Facebook The news feed is the 1 most visible real estate on Facebook. It is customized to each user based on their network and their patterns of activity like which of their friends they interact with the most. The news feed shows the top posts from a user s network filtering out more than 99 of content. So the question is how do you make sure your content makes it into that 1 of content securing real estate in the news feed Facebook s Algorithm EdgeRank Facebook unlike the super-secret Google has shared their algorithm for ranking content on Facebook and filtering what appears in the news feed. The algorithm consists of three components 1. Affinity - the number of times 2 people or a person and a page have interacted 2. Weight - the number of times users have interacted commented liked with the content in question 3. Recency - the time since the content was posted note that Facebook moves and changes very quickly and my news feed for example never has content more than 24 hours old. 20 Tips to Get Your Content Seen on Facebook With the understanding of how Facebook ranks and filters content what can you do to make sure your content makes the cut Here are 20 ideas. 1. Post a variety of content to attract interactions from a higher percentage of your .

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