TAILIEUCHUNG - Dissertation summary: Brand development of joint stock bank for foreign trade of Vietnam system – Vietcombank

Research objectives: Brand development of Joint Stock Commercial Bank for Foreign Trade of Vietnam System. The basis of brand development principles and brand development reality of Vietcombank system, recommending some solutions for brand development of Joint Stock Commercial Bank for Foreign Trade of Vietnam System– Vietcombank. | MINISTRY OF EDUCATION AND TRAINING VIETNAM UNIVERSITY OF COMMERCE NGUYEN TIEN DAT BRAND DEVELOPMENT OF JOINT STOCK BANK FOR FOREIGN TRADE OF VIETNAM SYSTEM -VIETCOMBANK MAJOR COMMERCIAL BUSINESS CODE NO. SUMMARY OF DOCTORAL THESIS HANOI 2015 The Thesis was completed in Vietnam University of Commerce Scientific Instructors 1. Associate Prof. Dr. Nguyen Quoc Thinh 2. Associate Prof. Dr. Nguyen Van Thanh Reviewer 1 . Reviewer 2 . Reviewer 3 . The Thesis will be defended before University Level Thesis Assessment Council met at Vietnam University of Commerce . For more details of the thesis refer in National Library Library of Vietnam University of Commerce List of the Scientific Research Works Published By The Author Related To The Thesis The papers published in scientific journals research works Year of publica tion Name of Papers Name of Scientific Works researched Name and Number of Publication Review Title subject code The level of participation Author or Co-author 2012 The issues raised for the brand development of bank sector Financial and Monetary Market Review No. 13 358 dated 01 07 2012 ISSN 1859-2805 Co-author 2012 Factors affecting the ability of sustainable development of commercial banks Financial and Monetary Market Review No. 17 362 dated September 2012 ISSN 18592805 Co-author 2012 Assessment of the level of competition of the banks in the system through market concentration index Financial and Monetary Market Review No. 18 363 dated September 2012 ISSN 18592805 Co-authors 2012 Commercial banks synchronous implementation of many solutions to improve the quality of human resources Financial and Monetary Market Review No. 22 367 dated November 2012 ISSN 18592805 Co-author 2012 Brand Development for Commercial Banks in Vietnam Banking Review No. 12 dated June 2012 ISSN-0866-7462 Co-author 2012 Risks in lending coffee commercial business enterprises Banking Review No. 23 dated December 2012 ISSN-0866-7462 Author 2012 Brand

• Thạc sĩ - Tiến sĩ - Cao học
• Brand development
• Joint stock bank
• Foreign trade of Vietnam system vietcombank
• Target market
• Banking brand
• Dissertation summary
• Local specialty
• Collective brand
• Certification brand
• Geographical indication
• Marketing in the Connected Age
• Urban brand image
• Destination brand personality
• Urban heritage tourism
• Tourism development in Danang
• Brand Management
• Brand Switching
• Strategic Marketing
• Market Conditions
• Logistics businesses
• Logistics enterprises
• US logistics board
• Operational management steps
• Report Vietnam rubber industry
• Current status
• Sustainable development solutions
• Natural rubber imports
• Brand and product quality
• Managing Editor
• Marketing Brand Manager
• Development Editors
• Coasting Along
• tax advantages
• The Planning Process
• Marketing Management
• Market Analysis
• Customer Analysis
• The Product Service Plan
• sector availability
• originator brand medicines
• generic products ranged
• Germin Gene Products
• Under Salt Stress
• Adaptation and Tolerance
• individual patients
• information accessible
• prescribed medicines
• generic products range
• Cross border e commerce platforms
• Resource agglomeration effect
• Network effect
• Innovation effect
• Brand value