TAILIEUCHUNG - Introducing Hollywood’s Best Customers

Naturally, during the years I’m considering,American films have changed have become sexier,more profane, and more violent; fart jokes and kung fu are everywhere. The industry has metamorphosed into a corporate behemoth, while new technologies have transformed produc- tion and exhibition. And, to come to my central concern, over the same decades some novel strategies of plot and style have risen to prominence. Behind these strategies, however, stand principles that are firmly rooted in the history of studio moviemaking. In the two essays that follow I consider how artistic change and continuity coexist in modern American film | Frank N. Magid Associates Inc. Introducing Hollywood s Best Customers Vuze User vs. General Internet Comparative Data vuze June 2 2009 CONFIDENTIAL AND PROPRIETARY Copyright 2009 by Frank N. Magid Associates Inc. Any duplication reproduction or usage of this document or any portion thereof without the written consent of the firm is prohibited. Frank N. Magid Associates Inc. Demographics Vuze Users Skew Single Male Fully Employed With No Children. Spending Power Vuze audience skews slightly younger than the General Internet but still has an equal share of high income households 17 Vuze HH Income 100K Methodology Vuze User . national intercept sample of men and women N 693 General Internet . national sample of men and women N 606 All respondents were required to be 18-44 years of age and access the Internet at least once a week Margin of error - on total sample comparisons at 95 percent confidence level 1 2009 Frank N. Magid Associates Inc. Frank N. Magid Associates Inc. Spending Power Vuze users are Hollywood s best customers. Avg Movies Consumed Year Vuze vs. General Internet vuze vs. General Internet 34 34 24 They purchase more movie tickets DVDs and rentals than average Internet users. Q. In the past 12 months approximately how many full-length feature movies if any have you. 2 2009 Frank N. Magid Associates .

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