TAILIEUCHUNG - The Market of Symbolic Goods *

Marketers have identified urban, low-income African-American and Latino youth as “superconsumers” of soda, candy, and snack products. Many young people report frequent snacking, unstructured meals, and eating “junk food,” such as candy, chips, and soda, for their primary meal. Recent research studying the amount and type of advertising on prime-time television programs oriented to African-American audiences compared to those for general audiences found that far more food commercials appear on shows with large. | From Pierre Bordieu The Field of Cultural Production Essays on Art and Literature 1984 Columbia University Press Part I The Field of Cultural Production Chapter 1 The Market of Symbolic Goods PIERRE BOURDIEU Theories and schools like microbes and globules devour each other and through their struggle ensure the continuity of life. M. Proust Sodom and Gomorra THE LOGIC OF THE PROCESS OF AUTONOMIZATION Dominated by external sources of legitimacy throughout the middle ages part of the Renaissance and in the case of French court life throughout the classical age intellectual and artistic life has progressively freed itself from aristocratic and ecclesiastical tutelage as well as from its aesthetic and ethical demands. This process is correlated with the constant growth of a public of potential consumers of increasing social diversity which guarantee the producers of symbolic goods minimal conditions of economic independence and also a competing principle of legitimacy. It is also correlated with the constitution of an ever-growing ever more diversified corps of producers and merchants of symbolic goods who tend to reject all constraints apart from technical imperatives and credentials. Finally it is correlated with the multiplication and diversification of agencies of consecration placed in a situation of competition for cultural legitimacy not only academies and salons but also institutions for diffusion such as publishers and theatrical impresarios whose selective operations are invested with a truly cultural legitimacy even if they are subordinated to economic and social constraints. 1 The Market of Symbolic Goods was originally published as Le marché des biens symboliques in L annee sociologique 22 1971 pp 49-126. The abbreviated translation by R. Swyer first appeared in Poetics Amsterdam 14 1-2 April 1985 pp. 13-44. 1 Historically regarded observes Schucking the publisher begins to play a part at the stage at which the patron disappears in the eighteenth century .

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