TAILIEUCHUNG - Always On, Always Connected Finding Growth Opportunities in an Era of Hypermobile Consumers The 2012 Accenture Consumer Electronics Products and Services Usage Report

Mexican market researchers have defined three “Socio-Economic Levels” (SEL; niveles socioeconómicos) of Mexico’s urban population which is of particular interest to marketers. 1 The high Socio-Economic Level (SEL) makes up around 8% of the urban population of Mexico (see Table 4). This is beyond any doubt the most interesting customer segment for Swiss exporters of high quality consumer products. Parts of the Medium SEL (which totals 29% of the urban population) might also be in a position to afford Swiss products. According to other classifications, around 22% of the population belong to the middle and upper classes. These are characterised by graduate or postgraduate education, house and car ownership, as. | accenture consulting technology outsourcing Always On Always Connected Finding Growth Opportunities in an Era of Hypermobile Consumers The 2012 Accenture Consumer Electronics Products and Services Usage Report Enter w High performance. Delivered. Table of Contents Introduction 3 Smart and Mobile 5 The Consumer Cloud Uplift 9 Ubiquitous App-etite 11 Where in the World Globalization and the Ongoing Shift in Purchasing Patterns 12 Multichannel Purchasing is Preferred 14 Taking Action on the Trends 15 Conclusion 15 Appendix Additional Charts of Interest 16 2012 Consumer Electronics Report 2 S Retweet Table of Contents Previous Next The data is in and the findings are clear The movement to mobility is at full throttle. Smartphones and tablets are the power players in technology growth rates helping consumers use their virtual network to access a growing portfolio of content services and apps. In fact four of the five most common weekly activities performed on consumer electronic devices are networkbased and almost two-thirds of consumers are now downloading apps. For five consecutive years Accenture s Electronics High Tech industry group has studied preferences for consumer technologies and services. This annual research is intended to help consumer technology executives better understand the purchase patterns and use of consumer technologies and to gain deeper insights into global differences. Our 2012 study which is based on a September 2011 survey of more than 10 000 consumers across 10 countries Figure 1 shows consumers enthusiastically making their networked lives more robust connecting in more than one way and on multiple devices consuming more content and doing it all on the go. Specifically our research has identified five trends for manufacturers and service providers to consider as consumers strive to be always on always connected Smart and mobile Consumers are reaching a state of hypermobility rapidly adopting mobile technologies and downloading apps that .

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