TAILIEUCHUNG - Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent

The concept of versioning as used herein has nothing in common with the concept as used by software developers. In our research, versioning refers to the marketing of a GI service in different quality versions for different prices in order to satisfy different customers with different willingness to pay (Shapiro and Varian 1998 and 1999, Varian 2000). But every user who requests the same GI service quality pays the same price. This approach is also referred to as vertical differentiation or price- quality discrimination. In this context, we take up two definitions to describe the nature of the quality. | International Journal of Humanities and Social Science Vol. 2 No. 13 July 2012 Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent Yasir Ali Soomro PhD Scholar Lecturer Iqra University Business Administration Department Main Campus Karachi Pakistan. Irfan Hameed PhD Scholar Lecturer Iqra University Business Administration Department Main Campus Karachi Pakistan. Atif Shahab Butt Assistant Director Quality Enhancement Cell Iqra University Main Campus Karachi Pakistan. Rehan Shakoor Lecturer Iqra University Business Administration Department Main Campus Karachi Pakistan. Abstract The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just plain monotonous. The Internet as a new media is a perfect opportunity for Multinational and Local Consumer Organizations to exploit this type of tool for reaching their customers. This article will try to understand what exact role Internet Marketing has in affecting the processes image and brands of a company learned from the research. We will determine the various aspects that can be measured to see the success or failure of Pakistani Consumer Goods Industry in utilizing this new technique. Keywords Internet Marketing Promotion Consumer Goods. Introduction Web pages banner ads interactive messaging and active personalization are all common words that we hear regarding the internet. But what really is the question is that has Internet Marketing IM really created an impact in Pakistan If traditional marketing is about creating exchanges that simultaneously satisfy the firm and customers what is Internet marketing Internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas products and .

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