TAILIEUCHUNG - HOW TO: CONDUCT AN EMAIL AUDIT

Optimized Storage for Virtualized Environments. When EMC’s IT efficiency efforts began, the majority of online IT assets resided on high-end EMC Symmetrix storage arrays (tier-1), with the balance on modular EMC CLARiiON arrays (tier-2). To reduce costs and extend the life of the existing data centers, EMC expanded their tiered structure. More cost-effective, large-capacity drives within Symmetrix and CLARiiON storage arrays were introduced over time to create online storage tiers 3 and 4, and tier-5 CLARiiON Disk Library (CDL) capacity was added for disk-based backups. Moving to a tiered storage infrastructure has dramatically reduced the power consumption—and cost—of delivering. | ISBN 978-1-932353-75-4 Practical Case Studies Know-How 3 Market ng Sherpa How to Conduct an Email Audit A MarketingSherpa Kit Practical Case Studies Know-How ịí Marketi ng Sherpa MarketingSherpa s How to Conduct an Email Audit ISBN 978-1-932353-75-4 Copyright 2008 by MarketingSherpa Inc. All rights reserved. No part of this kit may be reproduced except for private use or transmitted in any form or by any means electronic or mechanical including photocopying recording faxing emailing posting online or by any information storage and retrieval system without written permission from the Publisher. To purchase additional copies of this report please visit http Yes bulk discounts are available for multiple copies. Contact Customer Service MarketingSherpa Inc. 1 877 895-i7i7 outside US call 401-247-7655 Service@ 499 Main St. Warren RI 02885 USA MàrketingSherpa TABLE OF CONTENTS SECTION 1 Why Conduct an Audit .2 Common The 1. 2. 3. 4. 5. Content Technical Web Clickthrough Reply to Responses Versus In-house or Outsourced .4 Vendor The Audit Process .4 Step 1. Step 2. Analyze the Step 3. Study Samples Gather Historic Data and Track Step 4. Check Your Reputation and Clean It Up If Necessary .5 Step 5. Consider a Vendor or Evaluate the Ones You Already Have .7 Step 6. Compile Current Delivery Step 7 Make Necessary Adjustments - and Keep Step 8. Keep Your Audit on SECTION 2 How to Create Body Text That Will Survive an Start With the Subject Try Creative New SECTION 3 How to Audit for Creative SECTION 4 How to Energize Email Based on Your Audit .9 SECTION 5 How to Track and Manage Your Clickthrough and Bounce Rates .9 Getting Your What Does It All Mean .10 Now .

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