TAILIEUCHUNG - The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell. | SOLVING PROBLEMS Ĩ2M5 Any problem can be made clearer with a picture and any picture can be made using the same simple Set of tools and rules. When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines he grabbed a bar napkin and a pen. Three dots to represent Dallas Houston and San Antonio. Three arrows to show direct flights. Problem solved and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly a simple drawing on a humble napkin is more powerful than Excel or PowerPoint It can help us crystallize ideas think outside the box and communicate in a way that other people simply get. Dan Roam argues that everyone is born with a talent for visual thinking even those who swear they can t draw. As a consultant he s shown Microsoft eBay and Wells Fargo how to solve problems with pictures. Now drawing on twenty years of visual problem solving combined with recent discoveries in vision science he shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualthinking tools. His strategies take advantage of everyone s innate ability to look see imagine and show. THE BACK OF THE NAPKIN proves that thinking with pic- turteslcan help ybu discover and develop new ideas solve problems in ựhẹxpected ways and dramatically improve ýour abijity tojshare your insights. This book will help you literally see the world in a new way. h i Ĩ 03Og OAN ROAM is the founder and president of Digital Roam Inc. a management-consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to companies such as Google eBay General Electric WalMart Wells Fargo Bank the United States Navy HBO News Corp. and Sun Microsystems among many others. He lectures around the world for clients and at business conferences. He lives in San .

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