TAILIEUCHUNG - Sneak Preview Branding 123 and Product Launch 123

Smashwords Edition Copyright 2011, Barry Silverstein 123 eGuide is a trademark of 123 eGuides Smashwords Edition, License Notes Thank you for downloading this free eBook. This special free 123 eGuide is a “Sneak Preview” of two new eGuides, Branding 123 and Product Launch 123. You are welcome to share it with your friends. This book may be reproduced, copied and distributed for non-commercial purposes, provided the book remains in its complete original form. | Sneak Preview Branding 123 Build a Breakthrough Brand in 3 Proven Steps Product Launch 123 Launch a Product or Service in 3 Proven Steps Barry Silverstein 123 eGuides Smashwords Edition Copyright 2011 Barry Silverstein 123 eGuide is a trademark of 123 eGuides Smashwords Edition License Notes Thank you for downloading this free eBook. This special free 123 eGuide is a Sneak Preview of two new eGuides Branding 123 and Product Launch 123. You are welcome to share it with your friends. This book may be reproduced copied and distributed for non-commercial purposes provided the book remains in its complete original form. For more information about either Branding 123 or Product Launch 123 please visit the publisher s website http To order Branding 123 for just in any eBook format go to http books view 77081 To order Product Launch 123 for just in any eBook format go to http books view 90952 Thank you. Table of Contents About Branding 123 Excerpt from Branding 123 About Product Launch 123 Excerpt from Product Launch 123 About the Author About 123 eGuides About Branding 123 Branding 123 Build a Breakthrough Brand in 3 Proven Steps is an authoritative eGuide that offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein co-author of The Breakaway Brand McGraw-Hill provides readers with a comprehensive yet simple plan to follow so they can 1 build a brand positioning statement 2 build a brand identity and 3 build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely Branding 123 has everything you need to build a breakthrough brand. Branding 123 contains information about - the rational and emotional sides of brands - how brands are built to last - how and why some brands become cultural icons - how great brands break through - the impact of

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